changing lives.
The Associate Director of Marketing Excellence, APAC at Align Technology is a newly created leadership role who will serve as a strategic partner to key business units, including Product Marketing, Channel Marketing, Clinical and Sales. This role is essential in enabling these units to effectively plan and roll out campaigns and key initiatives across markets in the APAC region. The Associate Director will lead a small team of marketing specialists focused on performance marketing, social media, and marketing activation, driving impactful and measurable outcomes. The role reports to the Director, Marketing Excellence.
Strategic Partnership
- Serve as a marketing excellence advisor to Product Marketing, Professional Marketing, Clinical and other internal stakeholders.
- Collaborate with business units to identify key marketing needs and develop comprehensive, data-driven marketing strategies and plans.
- Spearhead lead generation campaigns, champion social and community building, support product and event marketing, and coordinate platform technology updates, targeting general dentists and selected dental specialists like orthodontists, pedodontists, prosthodontists, etc.
- Support change management of digital-first vision in the marketing organization through training, education and socialization.
Campaign Development and Execution
- Oversee the design, planning and deployment of integrated marketing campaigns that drive awareness, engagement, and lead generation.
- Ensure all campaigns are aligned with business and marketing objectives, brand guidelines, and market needs.
- Co-create content strategy and development of marketing content and ensure that the assets build brand equity, are coherent with messaging framework and comply with branding, legal and regulatory guidelines.
- Monitor and analyse campaign performance, providing actionable insights to optimize future initiatives.
- Co-lead technology setup and constantly review and iterate to ensure platform is utilised and optimized according to marketing needs and best practices.
Digital Strategy and Insights
- Own all digital and social platforms and conversion tools and lead the build of an integrated digital marketing ecosystem to power all lead acquisition and conversion effort, as well as customer engagement and growth programs.
- Stay current with industry developments and competitor activities to inform strategic decision-making.
- Spearhead the end-to-end development of digital platforms, including marketing automation, content management, and analytics systems, ensuring they align with both business objectives and user needs.
- Develop and maintain a deep understanding of the MarTech landscape (e.g. Salesforce, HubSpot, Marketo, Pardot, etc.), identifying and deploying new technologies and platforms that enhance marketing effectiveness and customer engagement.
- Collaborate closely with IT and product and channel marketing teams to ensure that marketing platforms are scalable, secure, and deliver real-time data insights.
- Continuously evaluate and refine marketing technology stacks, working with vendors and cross-functional teams to optimize data flow, reporting capabilities, and overall platform performance.
- Drive initiatives to streamline data integration across marketing, sales, and service functions to ensure unified customer experiences and informed decision-making.
- Develop and implement digital marketing strategies that leverage the latest technologies and trends.
Community Building and Engagement
- Oversee the creation of compelling and innovative marketing content across various channels by actively reviewing KOL collaboration.
- Guide the influencer program strategy to enhance brand presence and engagement with professional communities.
- Ensure all marketing materials are consistent with brand messaging and positioning.
Stakeholder Management
- Build and maintain strong relationships with internal stakeholders, including senior leadership and cross-functional teams.
- Act as the primary liaison between marketing communications and business units, ensuring alignment and trust.
- Coordinate with internal IT or event management resources, while directing and managing external agencies to meet shared goals.
- Communicate initiative/campaign results and insights to stakeholders, highlighting successes and areas of improvement.
Team Leadership
- Manage and coach managers, executives or interns in the team.
- Foster a collaborative and high-performance team culture, promoting professional growth and development.
- Ensure the team delivers high-quality work that meets or exceeds business expectations.
In this role, you’ll need …
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 15 years’ experience in B2B marketing, with a strong background in digital strategy, content amplification, community building and campaign management in the Asia Pacific region.
- In-depth knowledge of marketing technologies, automation platforms, and CRM systems (e.g. Salesforce, HubSpot, Marketo, Pardot), with experience integrating and optimizing these tools to enhance lead generation and customer acquisition.
- Demonstrated experience in designing, building, and scaling digital marketing platforms from inception to execution, ensuring they align with both current marketing objectives and future growth needs.
- Proficiency in leveraging digital analytics tools (e.g. Google Analytics, Adobe Analytics) to extract insights from customer interactions, providing actionable intelligence to drive personalized marketing efforts.
- Ability to lead cross-functional teams in managing large-scale MarTech implementations, ensuring technology investments align with business outcomes, customer experiences, and evolving market trends.
- Experience working in tandem with IT, software developers, and vendors to build and optimize marketing systems, ensuring they remain agile, scalable, and aligned with overall business strategies.
- Substantial work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- Proven track record of successfully leading and growing digital marketing teams.
- Exceptional ability to build rapport and trust with stakeholders and business units, in a matrix organisation.
- Excellent verbal/written communication and presentation skills.
- Up-to-date with the latest trends and best practices in digital marketing.
- Self-driven & results oriented.
- Strong stakeholder and project management skills.
- Experience in healthcare or technology sectors is an advantage.
