Demonstrable track record of successfully driving brand repositioning with measurable business impact
Demonstrable track record of high impact, culturally relevant creative with measurable business outcomes
Demonstrable track record of high impact campaigns on time, in full, on brief and within budget
Track record of growing brand investment over time, based on business results
Brand architecture and visual identity system acumen
Experience working in matrixed organizations e.g. integrating full funnel campaigns cross-functionally, implementing brand strategies cross-functionally and into product experience
Experience working in a portfolio brand, platform brand or branded house environment is a plus; experience going through a transformation from a house of brands to a portfolio brand, a platform brand or branded house, a major plus
Leadership
Strategic, data driven, and analytical thinker
Driven towards execution and delivering results
Business acumen, that shows up both in the measurement of creative and campaign effectiveness and in brand and campaign strategy based on business priorities and shared business outcome goals
Exceptional creative and cultural instincts with a natural curiosity for developing insights and messaging that helps inspire great work
Team and capability builder, talent magnet, force multiplier
Excellent cross-functional partner, relationship builder, facilitator, and influencer