Rapyd Solutions Marketing Manager 

Israel 

933895855

Get the tools to grow globally at . Follow: , , ,

Responsibilities

• Ability to translate the overarching business unit GTM strategy into an actionable marketing plan.
• Ownership of the entire solution marketing launch process:
• Understand Rapyd’s ideal customer profiles and buyer personas.
• Develop product positioning informed by customer insights, product differentiators and competitive advantages.
• Deliver sales tools and sales training to the global sales team.
• Write marketable content such as thought leadership, industry insights and website content.
• Develop and execute on internal and external communication plans.
• Manage cross-functional teams to ensure deliverables are on time, accurate and aligned with demand generation activities, campaigns, events and other key market demand initiatives.
• Establish and maintain strong partnerships across sales, marketing, strategy and product to deliver best in class messaging, content and training.
• Report on project plan impact and results, recommend and help build new initiatives and programs to generate new and repeat business opportunities.

• 3-5 years of experience working in the payments industry, cross-border payments is a big plus.
• 1-3 years of technical marketing, product marketing or vertical marketing experience.
• Some international travel will be required.
• B2B marketing experience, B2B payments experience is ideal.
• Ability to quickly pivot based on campaign results and learnings from sales teams.
• Deep understanding of enterprise customer journey, persona targeting, and overall customer experience.
• Excellent communication and organizational skills with experience working with distributed teams.
• Motivated self-starter who enjoys learning and collaborating with different teams