Adidas SENIOR MANAGER CONSUMER EXPERIENCE TEMP 

China, Shanghai, Yangpu District 

929441034

Purpose & Overall Relevance for the Organization:

• Support the Partner Development Director in driving the digital development of the defined Key Account webshops across Europe, seeking to optimize our brand representation, consumer experience & ultimately growing net sales & market share

• Work with Global DPC & key European stakeholders to identify and address opportunities to drive traffic and conversion for our brand within our key partner webshops

• As the marketplace lead, play a key role in developing our online marketplace business across Europe, being the main point of contacts for all above market topics

• Own the eMarketplace go-to-market strategy & execution across Europe for Digital Partner Commerce (DPC) – including all digital wholesale policies, terms & conditions

Role & Responsibilities:

• Enhance the visibility of our brand across all digital partners, with an immediate focus on the key digital players in each country in Europe

• Support the Partner Development Director in the continuous creations of best-practice documentations that can be adopted and executed by the European Cluster teams

• Facilitate regular review of Digital KPI progress across European market in collaboration with Analytics and Cluster teams

• Identify opportunities for and facilitate creation of relevant digital content including procurement, curation, and end-to-end process ownership

• With a view on maximizing local application, implement a trade-driven reactive content workstream to generate incremental in-season sell out opportunities

• Ensure alignment with Platform Trading team in Partner Program for a holistic approach to brand performance management across key digital partners

• Drive the creation and adoption of new initiatives that can be adopted by our key digital partners in Europe to help achieve our DPC ambitions

• Identify, on an ongoing basis, new consumer engagement mechanics to drive traffic to adidas on the sites of our key digital partners

• Act as a partner to the Partner Development Director in ensuring the various cluster teams are effectively executing the European & Global DPC strategy, supporting them on this journey

• Embodying a kaizen mindset, continuously look to evolve our digital capabilities with our WHS partners, in the pursuit of maximizing consumer experience, conversion and sales

• Drive continuous improvement of tools, processes, and systems within the DPC scope

• Act as a key contact person for global & local stakeholders across topics concerning digital wholesale in Europe

• With support of data, continuously propose to the DPC organization how we can enhance the performance of our brands online

• Apply effective communication methods to senior management and stakeholders

• Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

• Drive the exploration, piloting and implementation of different logistical, operational & commercial models through which we would interact with different eMarketplaces across Europe.

• Oversee the Marketplace approval process & ePolicy implementation, ensuring that all our partners have a distinct incremental role to play & enable safe, brand enhancing consumer focused ecosystems for our brand

• Ownership of the digitally related internal and external wholesale policies and contractual agreements to ensure growth of our online business

Key Relationships:

• EU & Global DPC teams

• Global & European Partner Program

• Global Digital product teams

• EU eCommerce Team: Business Operations, Master Data, Buying & Planning, Analytics

• EU Key Account Management teams

• EU MAT and DAT teams

• EU Newsroom team

• Digital IT and Digital Sales & Services (DSS)

• Partner’s Business / Digital teams/ Finance & Legal

• External online marketplaces and vendors

• EU Channel Management teams

• EU Business Units

Knowledge, Skills and Abilities:

• BA / BS in Business, Finance, Economics or related field (MBA preferred)

• Minimum 6 years professional experience in Digital activation or e-Commerce (combination of brand’s own eCom and retailer.com - preferred)

• Extremely strong organizational and planning skills - flexibility to handle multiple tasks and business partners. Project Management preferred.

• Extremely strong Powerpoint skills required coupled with excellent communication and presentation skills.

• Advanced Excel skills and high proficiency in spreadsheet analyses. The ideal candidate must be self-motivated and passionate about deriving business insight from ecom data, improving business processes, and solving problems.

• Excellent analytical and problem solving skills with the ability to present and map complex business processes (interest in technical and business eCommerce projects a must).

• Quick to learn new systems and tools

• Ability to work in a deadline driven environment.

• Fluency in English is required; another European language would be beneficial.

• Understanding of key digital metrics & how to accelerate these online

• Comfortable working in an international environment

• Proactive mindset, showcasing initiative and relentless tenacity to achieve results