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Adidas RETAIL CONSUMER EXPERIENCE MANAGER 
China, Shanghai, Yangpu District 
370590869

12.08.2024

Job Title: Running Expert

Position Overview:

Key Responsibilities:

  • Engage with consumers to introduce them to our in-store running experience and encourage participation in test runs.

  • Track and report on key performance metrics related to test run participation and sales conversions.

  • Provide expert guidance and advice to customers on all aspects of running, including training techniques, injury prevention, and biomechanics.

  • Conduct gait analysis and biomechanical assessments to recommend appropriate footwear and running techniques to every level of runner.

  • Drive sales by effectively communicating the benefits of our products and services to customers.

  • Stay current on industry and company trends, research, and best practices related to running, biomechanics, and sports science.

  • Maintain a high level of customer service by responding to inquiries and addressing concerns in a timely and professional manner.

  • Accountable for the seamless execution of in-store activations events, in collaboration with the CEM, VM, and Retail Operations MGR

  • Positively communicates and role models the adidas Brand Values.

  • Positively influences all business stakeholders by offering suggestions and ideas on ways to improve operations and processes within their area of expertise

  • Take full ownership of key performance indicators relevant to stages of consumer engagement and own performance

Qualifications:

  • Deep knowledge in sports science, kinesiology, physiotherapy, or a related field; advanced degree or certifications are a plus.

  • Proven experience as a personal trainer, coach, or running specialist.

  • In-depth knowledge of running biomechanics, footwear technology, and training principles.

  • Strong interpersonal skills with the ability to communicate effectively and build rapport with customers and colleagues.

  • Excellent networking skills and customer relationship management

  • Has a background in retail sales and/or in a customer service facing role

  • Passion for running and a commitment to promoting a healthy, active lifestyle.

  • Technical proficiency with IT equipment and familiarity with fitness tracking devices and software are a plus.

  • Excellent organizational skills and the ability to multitask in a fast-paced environment

  • Has local knowledge of sporting events and city sporting events and is able to communicate them effectively to their team as unique selling points for products and services

  • Has sound product knowledge of both Adidas & 3rd party products.

  • Flexibility to work evenings and weekends as needed.

Requisite Education and Experience / Minimum Qualifications:

· 2-year college or university degree in business, retail management, or related field experience.

· Minimum 4 years’ experience working in a sports/fashion consumer & commercial focused retail

· Experience in managing high level retail image and delivering consumer in-store experience

· Experience in people management, leading and directing multiple team members in a busy task-

oriented environment.

  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

  • adidas offers a robust and progressive range of benefits, including: health and dental benefits, including prescription drug coverage, out of country coverage, short and long-term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program

  • Employees are eligible to earn ​an annual bonus based on both company and personal performance.​ We recognize the commitment of our employees by increasing vacation time with length of service. We also offer Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top-up to eligible employees.

  • Though our teammates hail from all corners of the world, our working language is English.

  • adidas is an equal opportunity employer committed to diversity and inclusion. We encourage applications from all qualified candidates, including those with Disabilities, and will accommodate applicants’ needs, upon request, throughout all stages of the recruitment and selection process. If selected to participate in an interview, accommodations will be made available on request. Please inform the Recruiter of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.

  • The anticipated low and high end of the base pay range for this position is $70,000-$85,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.