Wells Fargo Paid Media Advertising Technology Consultant 

United States, North Carolina, Charlotte 

928188293

About this role:

In this role, you will:

• Cultivate relationships with the Line of Business marketers to understand their business requirements and evangelize testing new media solutions.

• Lead the Enterprise Brand Safety Program across all paid media channels with internal and external partners.

• Research new features and aspects of current solutions and evaluate them for Wells Fargo’s paid media business needs

• Pressure testing current state solutions for future readiness for third party cookie loss

• Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope

• Support the risk and control activities associated with the Enterprise Paid Media functions.

• Support the enablement of paid media audiences for targeting.

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact

• Make decisions in projecting or forecasting future marketing needs

• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing

• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5 + years of experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo)

• 3 + years' experience in audience targeting platforms (Adobe Experience Platform, LiveRamp)

• Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science)

• Experience in the financial services

• Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketingoperations/execution,digital product, technology, data management, and data science/modeling

• Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders

• 3 + years in project management. Strong organizational, multi-tasking, and prioritizing skills to drivemarketinginitiatives.

• Ability to translate complex concepts into simplified solutions in an understandable manner to multiple stakeholders, including senior leaders

• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams

• Ability to lead without authority and influence others to improve channel effectiveness

• Intermediate Microsoft PowerPoint skills

Job Expectations:

• Relocation assistance is not available for this position

• Willingness to work on-site at stated location on the job opening

• This position offers a hybrid work schedule

• This position is not eligible for Visa sponsorship

Pay ranges:

• Charlotte North Carolina 96,600-171,800

• San Francisco CA 115,900- 206,100

• Concord CA 115,900- 206,100

• New York New York 115,900- 206,100

Pay Range

$96,600.00 - $206,100.00

11 Mar 2025

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.