SAP Paid Media Technology Strategist 

United States, Arizona, Tempe 

282684993

*Cover letter for this role is required.

As a Paid Media Technology Strategist specializing in 3rd party sites, you will play a crucial role in developing and governing a world-class, global Marketing Automation Technology Cloud Ecosystem. You will lead the marketing technology strategy for paid media within the Omnichannel Strategy, unifying data, people, and processes through technology to enhance the entire customer journey. Your efforts will be crucial for offering a personalized Customer Experience as well as simplify operations, maximize conversions, and drive best practices, ensuring lasting technology transformation.

Key Responsibilities

• Develop a scalable technical framework for paid channels, including High-Quality Leads (HQL).
• Guide projects from inception of business requirements to go-live and enablement, maintaining a holistic perspective.
• Translate Paid Media strategy to tech & data requirements in collaboration with Omnichannel Technologist, for seamless campaign orchestration and optimization
• Evaluate and recommend paid media technology that align with marketing strategy, objectives and analytics requirements.
• Lead the integration of paid media platforms with the marketing tech stack to optimize targeting and measurement.
• Establish processes to ensure data accuracy, privacy compliance, and campaign optimization.
• Analyze campaign data to provide technical optimization and ensure strategic alignment with marketing objectives.
• Foster cross-functional collaboration to enable the marketing org to execute personalized and impactful campaigns.
• Work collaboratively with the organic channel lead on MAPS to develop a cohesive cross-channel strategy.
• Close partnership with Audience Management team to enhance data and segmentation capabilities with 1st and 3rd party data as well as test and optimize match rates across paid channels, including device-based, identity-based, and account-based targeting.
• Ensure that all initiatives align with business goals and key performance indicators (KPIs).
• Leverage analytics insights for strategic decision-making.

Qualifications

• Bachelor's or Master's degree in a relevant field.
• Minimum of 5 years of experience in paid marketing technologies
• Proficiency in paid acquisition channels such as Paid Search, Paid Social, and Paid Display.
• Strong understanding of identity resolution technologies
• Experience with business acceptance testing and implementing new technologies.
• Familiarity with CDPs, Adobe Target, Marketo and Data Management Platforms, particularly Adobe Audience Manager or similar platforms
• Excellent collaboration and communication skills to work effectively across teams and stakeholders.
• Detail-oriented with a focus on accuracy and compliance.