Boston Scientific Marketing Manager - New Cardio SAF 

South Africa, Gauteng, Johannesburg 

924235730

Key Responsibilities:

• Builds Division budget in cooperation of divisions' direction
• Product launches, educating sales force on sales strategies in cooperation of GEM/EMEA Marketing
• Upgrades product and procedure experience to expert level in the country
• Conveys market needs and sales requirements to International Marketing team
• Ensures that the country build a formalized Marketing Plan based on and followed by Divisional Strat Map
• Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country; Identifies key uncertainties and questions to be resolved about the local market and local customers; Identifies the right marketing tools (e.g., segmentation) to address the key questions for the local market and coaches team on how to them; Advances the quality of all analysis and choice making of local product team to address the uncertainties/questions to be resolved; Ensures consistency and alignment across product strategies in the local market as well as the European strategy
• Drives local country Marketing Strategy Implementation & Communication; Guides local team and Product Manager to develop implementations; Ensureselling tools for the local market that enables the Sales Force to drive desired customer behavior change; Champions the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/Specialists, makes resource allocation trade-off decisions across products for local implementations; Ensures the right set of specific metrics are in place for tracking success of local marketing efforts – determines corrective action when local product performance is not on track.
• Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, BSC’s positioning in that market and the role of their product line in that positioning (and specifically for the respective countries). Translate that insight into appropriate action
• Knows the Product Context: Demonstrates depth as well breadth of knowledge of the anatomy, disease, technology, steps of procedures and competitive and regulatory environment for all products in the line. Translates that insight into appropriate action
• Stakeholder Management: Manages communication with key (local) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices. Establish and maintain relationships with key opinion leaders
• Planning and Management: Designs and manages an efficient and effective work process for Product Manager. Reliably delivers relevant and value-added outputs within agreed upon timelines
• Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible for facilitating and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns

Marketing competencies required:

• Channel mix and integration
• Communication through storytelling
• Strategy and planning
• Business partnerships
• Project & resource management