Ebay Head Campaign Insights 

Canada, Ontario, Toronto 

907205181

What you will accomplish:

• Lead a global team of hard-working Insights practitioners, with a dedicated focus on coaching and development.

• Oversee all campaign development research and campaign measurement across various targets and categories.

• Partner closely with Brand teams across markets to provide thought partnership and consumer-centric recommendations, continuing to push towards winning creative that connects with consumers.

• Synthesize and continuously issue best practices and campaign takeaways to further continuous improvement mindset.

• Present campaign learning, data, recommendations in Senior Leadership forums, always showing up as the consumer in the room.

• Oversee brand health tracking across markets; workshop findings and recommendations with Marketing and Product teams to continue building the eBay equity.

• Work closely with the GCI Leadership Team on specific initiatives and presentations.

• Build strong relationships and influence throughout the Growth organization.

• 10+ years of related work experience in a Consumer Insights role, with a passion for brand-building and building consumer-obsessed organizations.

• 8+ years leading campaign development research and measurement is required, including Extensive experience managing global qual and quant studies.

• 5+ years in people development. Someone who loves developing and coaching others to help them realize their full potential.

• Positive can-do, flexible attitude, understanding that the role is fast paced with tight timelines, ready to jump in and implement research alongside the team in a hurry, and resilient and adaptable in the face of changing plans or timelines.

• Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from partners and manage healthy conflict.

• Excellent communicator, with experience presenting to Senior level business partners.

• Curious mindset with a passion for uncovering the “why”, and a deep understanding of and empathy for the consumer.

• Experience in connecting the dots from disparate data to bring clear, insightful syntheses that drive business growth.

• Expertise in working efficiently and effectively in a highly matrixed Global organization.

• Excellent analytical, decision-making, negotiation, and problem-solving skills.

• Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree or equivalent experience highly desirable. Bonus points if you love advertising!

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