GE HealthCare Manager Market Research 

United States, Kentucky 

904680804

Key Responsibilities:

• Research Planning and Execution: Develop and manage comprehensive research plans that include both primary (surveys, interviews, focus groups) and secondary (industry reports, market databases) research methods.
• Primary Research: Design, conduct, and oversee primary research projects to gather customer insights, market feedback, and competitive data. This includes managing third-party research vendors when necessary.
• Secondary Research: Analyze existing market reports, industry publications, competitive intelligence, and other data sources to identify trends, market dynamics, and strategic opportunities.
• Data Analysis and Reporting: Transform raw data into clear, actionable insights and present findings in concise, well-structured reports for internal stakeholders.
• Cross-Functional Collaboration: Work closely with marketing, sales, product development, and other teams to understand research needs and provide insights that inform key strategic initiatives.
• Research Vendor Management: Identify, engage, and manage external research vendors, ensuring quality deliverables and adherence to project timelines and budgets.
• Support Strategic Projects: Collaborate with the Director Insights, Analytics, and Competitive Intelligence to support broader strategic projects by providing in-depth research and market analysis.
• Quality Control: Ensure the accuracy and reliability of research findings, maintaining high standards for data integrity and reporting.
• Continuous Improvement: Stay updated on the latest research methodologies and industry trends to improve research processes and ensure the organization remains competitive.

Key Capabilities:

• Ability to design, conduct and managing research projects including selecting the best methodology
• Capability to source, evaluate and synthesize data from secondary sources
• Experience analyzing large data sets of quantitative and qualitative data and draw meaningful insights
• High attention to detail to ensure data accuracy and integrity throughout the strategic process
• Strong presentation and communication skills to create executive presentations
• Cross-functional influencing and collaboration to understand broader business research needs and align findings with business strategies

Qualifications:

• Bachelor’s degree in Marketing, Business, Market Research, or a related field; Master’s degree preferred.
• 5-7+ years of experience in market research, including experience with both primary and secondary research methodologies.
• Proven ability to conduct and manage comprehensive research projects, from planning through execution and reporting.
• Strong analytical skills with experience in data interpretation, statistical analysis, and reporting.
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Familiarity with research tools and platforms (e.g., Qualtrics, SurveyMonkey, SPSS, Nielsen, etc.).
• Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Experience working in the pharmaceutical or healthcare industry is a plus.