Capital One Principal Associate Media 

United States, Virginia, Richmond 

900260876

West Creek 6 (12076), United States of America, Richmond, Virginia Principal Associate, Media

● Collaborate with Brand Strategy, Advertising, Sponsorships, Social, Corporate● Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
● Monitor, analyze and report on the competitive media expenditure environment. Keep a pulse on industry trends, competitor products, market shifts, and other factors to understand the competitive landscape
● Develop a comprehensive understanding of the financial services media expenditure competitive category
● Support enterprise responsibilities across measurement, portfolio planning, budget management and contracting
● Leverage past experience with cross-media measurement studies, marketing mix models, multi-touch attribution, and other attribution models
● Develop paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
● Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives
● Lead Brand and LOB media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
● Stay current with media trends and identify opportunity areas
● Build strong agency partner and media vendor relationships
● Track, benchmark and report on key performance metrics
● Influence partners within brand and across the enterprise on media strategy via succinct, data driven presentation
● Support governance and integration across media responsibilities
● Foster an environment of motivation, inspiration, curiosity and passion for the work we do

● Your curiosity is endless. There’s always something else to learn.
● You’re flexible and not afraid of change—in fact you welcome the challenge.
● You share your point of view, but seek out what might be missing and listen.
● You have big ideas and know the best ones are driven by proof, persistence and patience.
● You’re a storyteller. You simplify the complex and compel your audience to act.
● You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
● You care—about the work, your team and the customers you serve.

● Bachelor’s Degree or Military Experience
● At least 4 years in a marketing or advertising role

Preferred Qualifications

● Master’s Degree

● 5+ years of experience managing national and local integrated media campaigns and budgets with strong experience activating on social media platforms

● 5+ years of experience monitoring, analyzing and reporting on the media competitive landscape via competitive intelligence tools such as Vivixx, Kantar, Comscore, Pathmatics or Nielsen

● Experience writing briefs and working with marketing strategy and agency partners

● Proven communication and influence skills

● Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs

● Strong quantitative skills in regards to budget and data reporting management

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, MarketingThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.