Capital One Senior Associate Brand Media 

United States, Virginia, Richmond 

860588187

Locations: VA - Richmond, United States of America, Richmond, Virginia Senior Associate, Brand Media

Job Description

media strategy, planning and activation of media investment for Brand and assigned Lines ofacross a variety of paid media channels including traditional and emerging platforms. You will beresponsible for ensuring that media plans align with the overall marketing strategy and deliver onBrand objectives. Role also includes management of external Agency partners. This position isresponsible for paid media programs, not earned media or public relations.

● Support Brand Tech and Software campaigns across mass media channels including video, print, audio, digital, social and OOH platforms

● Develop paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways

● Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives

● Lead Brand and LOB media plan execution and maintenance; manage media

● Manage paid media campaign budgets, including reconciliation and reporting

● Develop solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas

● Build strong agency partner and media vendor relationships

● Track, benchmark and report on key performance metrics

● Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations

● Support governance and integration across media responsibilities

● Foster an environment of motivation, inspiration, curiosity and passion for the work we do

Who you are

You want to be anEVIDENCE-BASED MARKETERwho...

As an INDIVIDUAL:

● Your curiosity is endless. There’s always something else to learn.

● You’re flexible and not afraid of change—in fact you welcome the challenge.

You share your point of view, but seek out what might be missing and listen.

You have big ideas and know the best ones are driven by proof, persistence and patience.

You’re a storyteller. You simplify the complex and compel your audience to act.

Basic Qualifications

Bachelor’s Degree or Military Experience

● 3+ years in a marketing or advertising role

Preferred Qualifications

Master’s Degree

● 2+ years of experience managing national and local integrated media campaigns and budgets

● 1+ year of experience managing media campaigns for Fortune 500 brands

● 1+ year of experience managing international campaigns and campaigns targeting niche audiences

● Experience writing briefs and working with marketing strategy and agency partners

● General understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, comScore, Kantar)

● Proven communication and influence skills

● Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs

● Strong quantitative skills in regards to budget and data reporting management

New York City (Hybrid On-Site): $99,500 - $113,600 for Sr. Associate, BrandThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.