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Apple Worldwide Communications Strategist Retail Engagement Marketing 
United States, California, Cupertino 
890883107

25.03.2025
Description
Responsibilities:Synthesize complex product launch, marketing, and employee program plans to create internal engagement strategies that put the right information in the right place, at the right time, for the right audience.
Minimum Qualifications
  • 6+ years experience within an advertising agency, marketing organization, or PR environment in a writing or editorial planning capacity.
  • Experience measuring campaign and engagement effectiveness by analyzing both qualitative and quantitive insights and data.
  • Bachelor’s Degree in Communications, Journalism, English, Marketing, Advertising or equivalent.
Preferred Qualifications
  • 8 to 10+ years experience developing and presenting communication plans focused on marketing, product launch, and employee program strategies.
  • Experience working with international peers and leadership teams to define global communication strategies.
  • Ability to work effectively in a highly matrixed organization, organically grow internal relationships, and lead through ambiguity in order to produce forward-thinking creative.
  • Possess a strong editorial point of view and narrative ability, building key messages for work ranging from commercial marketing campaigns, to product launches, to employee-centered program initiatives.
  • Proven ability to ‘see around corners’ to understand global business challenges and formulate effective communication strategies that support the audience needs and business goals.
  • Exceptional learning agility and an understanding of Generative AI techniques that can inform global communications plans.
  • Strong executional abilities, able to go from strategy, to ensuring execution is on target and on brief.
  • Possess excellent writing skills that can deliver clear messages that motivate behavior change while meeting business goals.
  • Demonstrated passion for Retail, with experience on how to engage people in a human way at the scale of Apple.
Pay & Benefits
  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
  • Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.