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This individual will report to the Senior Director of SMB Product Marketing and will work closely with multiple organizations within SAP and SAP Concur, including: solutions marketing, field marketing, pricing, pre-sales, sales, client success and product management teams.
Go-to-Market Strategy: Develop and execute go-to-market strategies for SAP Concur products within the SMB segment to ensure product success and a good customer experience
Product/Solution Expertise –Develop deep product knowledge to serve as a subject matter expert when working with other teamsand create a differentiated value proposition and messaging, tailored to the target audience.
Advocate for the customer:Gather customer feedback and sentiment from various internal and external listening channels.
Strategic Planning - Contribute to marketing business planning based on corporate priorities, product/solution value proposition, audience needs and whitespace opportunities.
Program Planning - Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective solution/industry expertise.
Core Content Development:Partner with Solutions Marketing and Content team to ensure sales and marketing assets reflect the SMB positioning and messaging strategies
Sales Enablement: Partner with Enablement team to land new or updated products and initiative launches with the Distribution teams
Market Knowledge: Understand market opportunity by product and execute strategies to capture white space. Understand market developments and competitive threats to inform product enhancement requirements and create competitive positioning and talk tracks
What you bring
We are looking for individuals with related experience
Ability to thrive in a fast-paced environment
Experience working on product or go-to-market strategies for SMB markets preferred
Strategic and tactical marketing aptitude
Strong interpersonal skills to motivate and drive others
Strong relationship-building skills to build credibility with cross-functional team
Excellent writing, presentation and communication skills
Project management and organizational agility
Ability to manage multiple projects simultaneously and respond to challenging situations
Work independently and within a team
Analytical thinker with ability to take data and make digestible for others
Displays a passion for what you do and a drive to improve
Displays personal & corporate integrity
Displays passion for & responsibility to the customer
Displays leadership through innovation in everything you do
Displays a relentless commitment to the team
Bachelor’s degree or equivalent experience required
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