Truist Campaign Delivery Manager 

United States, North Carolina, Charlotte 

882583981

Regular or Temporary:

English (Required)

1st shift (United States of America)The Digital Marketing Senior Consultant will be charged with authoring content in support of marketing campaigns, journeys, and promotional offers presented across online banking, mobile app, branch, call center, and digital commerce channels. This individual will work closely with marketing and risk partners to ensure displayed content meets expectations and defined standards. Additionally, the Authenticated Marketing Senior Authoring Consultant will ensure workflow activities are documented, delivery progress communicated, and proactively managed to deliver quality messages aligned to targeted delivery dates. This function will work closely with channel, technology, and product marketing teams to ensure new requirements are identified, defined, and delivered according to agreed timelines.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Oversee the end-to-end management of campaigns, ensuring timely execution and delivery
• Evaluate channel fit and capacity alignment for requested campaigns
• Partner with marketing and channel teams to align expected client experience, offer scripting, and required dispositions to achieve optimal results
• Author campaign content using Adobe Experience Manager
• Troubleshoot issues which may impact delivery deadlines
• Maintain proactive communications with stakeholders related to project status, documenting updates in Workfront
• Maintain master project plan for programs running across channels
• Assist with documenting, updating, and maintaining ad specs
• Assist with project coordination and workflow procedures adherence
• Manage stakeholder relationships Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics
• Additional projects and/or tasks supporting the partnering teams, as requested.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and work related training

• 3+ years managing delivery of marketing campaigns

• Experience managing concurrent projects and/or project work streams

• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders

• Ability to provide direction, and mentor less experienced teammates

• Proficient in Microsoft Project, Excel, and PowerPoint

• Experience working with authoring/content tools

Preferred Qualifications:

• Master's degree or MBA and previous experience in the banking industry

• In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)

• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment

• Working knowledge of American Disabilities Act (ACT) compliance requirements

• Experience with Adobe products (AEM, Workfront, AEP, Target and Audience Manager)

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.