Job responsibilities
- Lead the development and execution of multi-channel cross-selling marketing campaigns that align with business goals.
- Manage the creation of compelling campaign assets that include educational and engagement content, ensuring it is optimized for various marketing channels with a focus on strong copywriting, design integrity, and brand consistency.
- Oversee campaigns from ideation to execution, acting as the primary point of contact for campaign-related inquiries and issues.
- Collaborate with cross-functional teams to develop campaign content and messaging tailored to different client segments.
- Understand and define key campaign metrics, preparing regular reports and presentations on campaign performance for senior stakeholders.
- Monitor and evaluate campaign performance using data and analytics, making informed decisions to optimize strategies for maximum ROI.
- Serve as a thought leader in client engagement and cross-selling, sharing insights and best practices with internal stakeholders.
- Stay updated on industry trends and best practices to continuously improve campaign effectiveness and innovation.
Required qualifications, capabilities, and skills
- University undergraduate degree or equivalent.
- 7+ years of marketing experience in financial services, though candidates with relevant campaign experience from other sectors are also encouraged to apply.
- Proven track record of developing and executing successful marketing campaigns simultaneously with clear structure and clarity.
- Exceptional project management skills, with a proven ability to manage multiple campaigns across various marketing channels.
- Results-focused, highly organized, and self-motivated with strong attention to detail.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Ability to work effectively in a fast-paced, matrixed organization.
- Experience with digital marketing tools and platforms.
Desired qualifications, capabilities, and skills
- Experience working in a B2B2C (Business-to-Business-to-Consumer) environment, with an understanding of how to engage both corporate clients and end consumers, is an advantage.