Job Summary
As Senior Brand Manager, Oncology and Hematology, you will lead, develop, support, and coordinate commercial and positioning projects/activities for the assigned brands and use marketing tools to optimize commercialization and maximize value of the oncology and hematology assets.
Duties and Responsibilities
- Drives strategy implementation in a matrix structure and leads the local brand teams.
- Is responsible for adapting international strategy to suit local environment and then executing tactics and initiatives enabling the pre-launch plan and subsequently the promotional activities to launch the company oncology and hematology products successfully. This includes printed and digital non-promotional/promotional material, support of sales training and customer-facing promotional initiatives.
- Supports the Business Unit Director on initiatives to drive high quality and successful operationalization of product strategy.
- Drives the development of the Country Brand Plans for the assigned products and ensures the roll out of brand plan following the strategic imperatives.
- Joins the International Brand Team and in partnership with oncology and hematology country and international colleagues, provides input into the International Brand Planning process and contributes as appropriate to international activities.
- Measures and report performance of marketing campaigns, gain insight and assess against goals.
- Supports the development of the brand communication plans.
- Supports review of products related data to ensure the field-force is kept up-to date on new development of the product and competitor products and ensures systematic collection of competitive intelligence.
- Support the design and organization of satellite symposia and booth appearance at nationwide conferences.
- Acts as first point of reference for all products related inquiries from the field team and works collaboratively with colleagues in the field-force, medical affairs, market access, legal and regulatory to manage product needs.
- Close liaison with the field force to assess the response to and the suitability of current promotional materials and to ensure that the materials are used in the optimal way.
- Supports the design of market research projects to assess the market specifics and the customer´s attitude to products and translates the insights into relevant actions ensuring the successful promotion of them.
- Contributes to best practice exchange culture with other brand leads in the local affiliate.
- Works in partnership with the Business Unit Director, local and international colleagues to refine local forecasts and budgets.
- Leads and manages vendors and agencies to ensure high quality of output; communicates tracks and keeps timelines and budget.
- Monitors and controls products’ budgets, assesses the marketing mix related to the product, and evaluate cost effectiveness and results.
- Ensures compliance with applicable regulations and Company compliance standards.
- Contribute positively to a strong culture of business integrity and ethics and aligns with the oncology and hematology teams’ charter.
Requirements
- University degree in Science, and/or degree in Business
- Minimum of 5 years of successful product management experience in biotech or pharmaceuticals.
- Proven track record of achievements in pharma marketing.
- Experience in oncology and hematology areas and product launches.
- Excellent spoken and written English.
- Proven ability to take the lead on projects and drive them to success.
- Able to analyze data and draw the right conclusions.
- Solution oriented, uses own initiative and task driven.
- Works on and delivers multiple projects at the same time in high quality.
- Structured approach to project management.
- Passionate team player focusing on solutions and outcomes.
- Proven ability to successfully manage projects across functions in a matrix organization.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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