GE HealthCare Global Clinical Marketing Director CT 

United States, Wisconsin 

871336760

As Global Clinical Marketing Director for CT you will be responsible for generating clinical evidence and outcomes to promote our CT solutions and building our clinical messaging to support the introduction of CT innovations. You will also lead communication and collaboration across our network of regional clinical leaders to share best practices and clinical evidence. You will be also instrumental in bringing Voice of Customers within our innovation process.

Roles and Responsibilities:

• Build global image galleries for new product introductions and maintain galleries for each product with regular updates, leveraging cases collected by the regions

• Build and manage a global demo image database for our CT portfolio, consolidating the best cases from different regions, to better promote our CT solutions and support new product introductions

• Manage database sharing with all regions & train regional demonstrators

• Support customer visits at headquarters by leading all clinical demos and clinical presentations or on ME sites.

• Through extensive Voice of Customer and collaborating with global product & clinical marketers, build the clinical evidence generation plan & shape the clinical message for CT & Applications NPIs

• Generate/select best clinical images for marketing assets and build clinical marketing materials

• Collaborate with research team to identify relevant papers for marketing purpose and generate infographics

• Collect clinical competitive intelligence to develop competitive arguments for sales teams

• Support application team in the adoption of new products/applications

• Provide clinical marketing support to regions (workshops, customer swings…)

• Collect Voice of Customers to feed the innovation process and test new ideas.

Required Qualifications:

• Bachelor’s Degree in Marketing, Business Administration or related field.

• Minimum of 8 years of healthcare related commercial (clinical sales or marketing) experience.

• Clinical or CT Technical knowledge required.

• Ability to work in a highly matrixed, team oriented environment.

• Ability and willingness to travel up to 30% of the time.

Desired Characteristics:

• Radiological Technologist or Engineering certification or related field preferred.

• Expertise in Computed Tomography technology and clinical applications.

• Superior oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to lead programs / projects.

• Demonstrated marketing capabilities.

• Demonstrated influencing skills.

• Proven track record of success in Imaging, Radiology or other Healthcare capital equipment.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.