Boston Scientific Downstream Group Marketing Manager Global CT 

United States, Minnesota, Maple Grove 

152956102

Your responsibilities will include:

• Lead a high performing downstream product marketing team, responsible for the commercial product strategy for the portfolio.
• Develop and drive integrated global, multi-year commercial strategies to gain share from competitive products and therapies.
• Oversee brand management for the product portfolio. Brand management responsibilities include value proposition development, segmentation, positioning & messaging, market development, new product launch planning, competitive strategies and product lifecycle management. Coach team to develop simple, differentiated, concise messages and to create innovative downstream marketing solutions, programs, and tools to create value and drive preference.
• Champion value creation and business model innovation to balance procedural growth with value capture.
• Drive Market Development strategies and initiatives to grow the market. Market Development will include clinical evidence dissemination, educations & training engagement, and health economic & reimbursement initiatives among other activities, typically working in coordination with other functional teams such as Medical Education, Clinical Education, Sales, etc.
• Actively engage with key stakeholders. Establish relationships with Key Opinion Leaders (KOLs), identify physician champions to support the portfolio, develop strong partnership with regional marketing teams and credibility with the selling organization.
• Attract, develop and retain top product marketing talent within the marketing team.
• Oversee budgeting across brand and lifecycle management, including new product launches and sustaining marketing activities.
• Influence across the matrix with leaders from the Global Regions, Service teams, Medical Education, Clinical, Regulatory, Health Economics and Program Management to advance product strategies.
• Foster a high-performance team culture; identifies opportunities to actively coach and develop talent, strengthen team expertise, seeks to empower individuals.
• Act as thought-leader change agent by sharing knowledge and best practices with other business units and franchises.
• Spend time in the field to gain market and clinical insights, and builds relationships with key physicians to drive education, market adoption and innovation of BSC products.
• Champion a culture of patient centricity, customer intimacy, ethics, compliance, and inclusion.
  

Required qualifications:

• Bachelor’s degree (Business, Marketing, Engineering, Science, Healthcare/Biomedical)
• 5+ years of marketing experience in related businesses; medical technology, pharmaceutical, or medical device.
• Experience managing capital equipment and disposables.
• Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast-paced, dynamic environment.
• Experience building, leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused campaigns.
• Travel – approximately 25%

Preferred qualifications:

• Advanced degree, such as MBA or Master's degree
• Global experience
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationship.
• Strong collaboration skills coupled with a “team-first” leadership philosophy

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.