SAP VP Global Partner Marketing Software Partners 

United States, Washington, Bellevue 

867202194

Key Responsibilities

• Strategic Leadership and Vision:
• Lead the development and execution of the global ISV partner marketing strategy to grow SAP’s presence and influence in the ISV ecosystem.
• Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to ISVs and accelerate mutual growth.
• Design and implement marketing strategies and campaigns to drive demand of partner applications via the SAP marketplace.
• Global Partner Engagement and Relationship Building:
• Work directly with ISV partners to co-create marketing programs and campaigns that maximize their success with SAP solutions.
• Go-to-Market Strategy and Execution:
• Develop and oversee the execution of comprehensive go-to-market campaigns targeting ISVs to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem.
• Leverage data and market insights to continuously refine and optimize marketing programs
• Strategic Roadmap Development:
• Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives.
• Thought Leadership:
• Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements.
• Team Leadership and Development:
• Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure team alignment with SAP’s corporate goals while promoting a culture of collaboration, accountability, and innovation.
• Metrics and ROI Management:
• Establish clear KPIs and metrics to measure the effectiveness of partner marketing initiatives.
• Optimize marketing development funds and marketing program spend and resources.
• Report regularly to senior leadership on the status, performance, and ROI of marketing programs and initiatives.
• Budget Management and Resource Allocation:
• Own the global partner marketing budget and development funds program for ISV’s, ensuring optimal allocation of resources to high-impact initiatives.
• Demonstrate a data-driven approach to prioritize investments that will drive the greatest business impact with ISV partners

Qualifications

• Experience:
  • Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment.
  • Exceptional communication, negotiation, and presentation skills
• 15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development.
• 5+ years’ experience on driving successful Marketplace strategies, scale demand gen via commercial transactions using advancing business models such as cloud revenue commits and discount programs
• Proven track record of leading successful global marketing programs in collaboration with strategic partners (preferably ISVs) at the executive level.
• Strong understanding of SAP’s products, cloud offerings, and digital transformation initiatives, or a willingness to learn
• Leadership and Management Skills:

• Other Skills
• Strong analytical skills with the ability to use data and insights to drive decisions.
• Experience with digital marketing, content marketing, demand generation, and account-based marketing.

AI Usage in the Recruitment Process

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Seattle
Bellevue