Lightrun VP MARKETING 

United States, Oregon 

930269781

As we expand into new markets and cement our leadership position, we're seeking an innovative, strategic, and visionary
VP of Marketingto drive our next growth phase. This executive role is perfect for a hands-on leader with a compelling vision for brand building, category creation, and deep engagement with technical audiences.

What You'll Lead and Drive:

Revenue Marketing Methodologies

• Ensure every marketing initiative aligns closely with measurable sales impact and proven ROI.

Brand & Category Creation

• Refine and elevate the Lightrun brand, highlighting our product’s technical innovation and disruptive potential.
• Develop compelling narratives, working closely with premier agencies or in-house creative teams.
• Continuously reinforce Lightrun’s market-leading positioning in influential analyst reports.

Account-Based Marketing (ABM)

• Execute targeted ABM strategies for mid-market and enterprise segments.
• Collaborate closely with Sales to personalize campaigns, accelerate sales cycles, and influence deal outcomes.

Customer Marketing & Advocacy

• Transform satisfied users into vocal advocates through scalable programs.
• Launch initiatives such as customer advisory boards, detailed technical case studies, and community-driven testimonials.

Analyst Relations

• Expand and deepen relationships with leading analyst firms including Gartner and Forrester.
• Ensure prominent representation in critical reports, positioning Lightrun as an undisputed market leader.

Field & Event Marketing

• Design and execute impactful field marketing programs, including executive events, technical roundtables, regional activations, and customer advocacy initiatives.
• Tailor efforts to strategic territories, engaging deeply with priority accounts.

Team Building & Leadership

• Recruit, mentor, and scale a world-class marketing organization across demand generation, product marketing, communications, and brand.
• Foster a culture of creativity, accountability, and measurable outcomes.

Cross-functional Collaboration

• Align strategically with Sales, Product, and Customer Success teams to ensure cohesive messaging and synchronized initiatives.
• Serve as a strategic, data-driven executive voice within the senior leadership team.

Startup-Ready Execution

• Thrive in dynamic environments, comfortable building marketing foundations from scratch.
• Balance strategic vision with hands-on execution - embracing both high-level planning and scrappy, tactical work.

What You Bring to the Table:

• 10+ years of progressive B2B marketing experience, including at least 3 years in VP or senior executive roles.
• Proven track record of successfully building a distinctive brand in startup environments.
• Deep expertise in marketing technical SaaS products (e.g., DevTools, DevOps, AppSec, AIOps, Observability).
• Demonstrated experience in executing effective ABM programs, navigating complex enterprise sales cycles, and deploying successful field marketing initiatives.
• Strong relationships with analyst firms and proven ability to enhance MQ/Wave placements.
• Exceptional leadership skills, able to inspire, coach, and develop high-performing teams.
• Outstanding communication and strategic collaboration capabilities.
• Comfort with ambiguity, a proactive approach to decision-making, and agility in fast-paced environments.

Due to current team needs, this role will require you to be based in either CST or EST hours.