Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND+5 years of demonstrated success in partner marketing, channel management, business development, alliance management within the technology industry and/or +3 years with SMB segment in marketing or sales
Record of accomplishment of executing impactful go-to-market strategies and driving sales acceleration through effective partner engagement.
Solution Area Knowledge
Understanding of the specific Solution Area relevant to the role, including its products, services, and competitive landscape in the SMB market.
Strategic Leadership
Strong leadership skills can lead and inspire a team of partners towards achieving business objectives.
Proven ability to develop and execute business initiatives, drive innovation, and adapt to evolving market conditions.
Results-Driven Mindset
A record of accomplishment of delivering measurable results and exceeding targets in partner marketing, revenue growth, and market share expansion.
Demonstrate analytical skills to track performance, identify opportunities, and optimize partner marketing investments.
Responsibilities
Understand Solution Area Business Opportunities and Competition in SMB Market/Area
Access market research and analysis to identify business opportunities and competitive landscape within the SMB segment of your market/area.
Stay updated on industry trends, customer needs, and competitor activities to inform strategic decision-making.
Land and Execute Available Campaigns/Programs/Investments/Incentives by Solution Area
Collaborate with Solution Area teams to land and execute targeted campaigns, programs, investments, and incentives for SMB partners.
Follow Microsoft sales stages and work closely with selected partners to drive sales acceleration and business growth.
Maximize partner adoption of SMB hero programs, ensuring optimal usage and return on investment (ROI).
Coach, Enable, and Prepare Partners for GTM Execution
Provide coaching, enablement, and support to partners in executing go-to-market (GTM) plans across all selling stages.
Guide partners in leveraging available incentives and investments provided by Solution Play to drive successful GTM execution.
Ensure partners are well-prepared and equipped to effectively promote and sell the Solution Area offerings.
Be a Visible Thought Leader for Solution Area and Business
Establish yourself as a thought leader in your respective Solution Area and the business, actively engaging in discussions with key stakeholders.
Drive continuous performance improvement by sharing actionable insights, learnings, and feedback with key stakeholders.
Leverage Partner and/or Partner Segment RoB for Execution Tracking
Utilize partner and/or partner segment RoB (Rhythm of Business) to track the progress of GTM execution.
Identify insights and opportunities for improvement, leveraging Partner Development Managers and Channel Sales teams to scale execution.
Monitor partner sales play GTM investment adoption, triangulate the impact on business performance, and make necessary adjustments to maximize revenue and consumption attainment.