EY CBS-BMC-Brand Marketing-Social Media-Social Media 

India, Kerala, Kochi 

852301229

The Assistant Director — Social Media will devise and drive cohesive, inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders. With your exceptional storytelling skills and strong understanding of the digital/social media landscape, you create compelling, engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders. A creative problem solver, you are comfortable advising leaders in situations of ambiguous direction, multiple strategic goals and diverse points of view.

Your key responsibilities

• Devise the content strategy to build and amplify the social media presence of executive leaders
• Manage and maintain the content calendar for executive leadership group
• Create impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc.
• Ensure that the content is of top-notch quality, consistent and aligned with EY’s purpose and editorial strategy
• Provide recommendations based on the performance of the social media profile and emerging narratives and trends
• Repurpose content to meet the needs of diverse audience and platforms
• Provide copywriting support for high-visibility EY programs and campaigns
• Collaborate with design teams to ensure that content and design complement each other
• Suggest improvements to the tone and structure of the content
• Ensure the content is compliant with EY legal and social media guidelines

Skills and attributes for success

This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders.

Key skills required to excel in this role:

• Adept in creating engaging, inspiring and persuasive B2B content
• Proven record in managing high-profile social accounts for leaders
• Deft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational stories
• Good understanding of content strategy principles and processes
• Deft in writing, editing and has a way with words
• Experience across a range of digital, social and integrated media
• Strong conflict resolution, negotiation, influencing and persuasion abilities
• Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization

To qualify for the role, you must have

• Bachelor’s or master’s degree, preferably in English literature or mass communication
• Experience in researching and developing content on financial and advisory topics
• Strong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscape
• Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)
• Sharp knowledge of SEO principles
• At least 10-12 years of relevant experience
• Ideally, you’ll also have
• Creative agency, advertising or Big Four experience
• Understanding of measurement and analytics of social media and website content
• Technologies and tools
• Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
• Experience with social media management systems (e.g., Sprinklr, Hootsuite)

What we look for

• Passion to tell stories that inspire action and build engagement
• Excellent interpersonal and written communication skills
• Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
• Hands-on experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
• Growth mindset who loves to collaborate, ideate and deliver breakthrough work
• An intuitive understanding of behavioral and digital trends
• Experience working with global clients
• Creative problem-solving mindset with a flexible can-do attitude
• Strong organizational and project management skills

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclus ive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.