EY CBS-BMC-Brand Marketing-Social Media-SM Campaign 

India, Kerala, Kochi 

240927415

As the social media manager, you will orchestrate end-to-end social media campaign execution of multi-channel marketing initiatives, collaborating closely with BMC program leaders and managers. By leveraging your proven expertise in social media management and brand & marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all social media campaigns align with our rigorous quality and effectiveness standards.

You will also be hands-on in campaign execution. From devising timelines and managing budgets to handling various campaign channels such as social media and other digital channels you will oversee the entire process. Analyzing campaign performance and deriving insights will also be a key responsibility.

Your key responsibilities

• Required to manage the creation, design, and publication of content to EY social media channels
• Create well-written, insightful content for both post copies and visual assets for social media
• Ensure content is planned and scheduled accurately in the EY organization’s social media management tool
• Publish content on social media channels
• Work with onshore teams to implement and monitor social media campaigns
• Assist with the management of social media advertising strategies for channels
• Report on organic campaign performance and prepare monthly content performance reports
• Evaluate social media marketing data and ROI for key stakeholders
• Schedule and publish content on the employee advocacy platform, report on performance, manage user licenses, report on user activity
• Analyze and report on competitor’s social media channels and content flow
• Execute social listening activities by identifying keywords and analyzing data, and converting data into insightful reports
• Develop interactive dashboards and reports for the business
• Actively engage with the business and BMC to develop and coordinate the content calendar with input from the BMC team that leverages the respective social media handles
• Establish and maintain effective working relationships with peer groups and key internal stakeholders
• Devise, execute, and optimize multi-channel marketing campaigns across diverse platforms, aligning each initiative with business objectives and leveraging EY's business insights. Methodically track and manage campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
• Forge strong partnerships with Global Delivery Services, external vendors, and other stakeholders, fostering an environment of collaboration to achieve campaign objectives.
• Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns and identify enhancement opportunities. Produce comprehensive performance reports for executive-level stakeholders.
• Provide essential administrative support to the BMC team, including calendar management, meeting scheduling, and presentation preparation. Conceptualize, organize, and execute hybrid events such as webinars, podcasts, and roundtables, targeting and engaging the most pertinent buyer segments.

Skills and attributes for success

• Outstanding written and oral communication, a generous aptitude to learn the organization’s pattern of communication and our client's motivation
• 10+ years of experience in social media and digital marketing strategy, content creation and marketing communication
• Up-to-date understanding of content trends of all the major social media networks (Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Adept with ORM skills and efficiently drive influencer marketing campaigns
• Experience with social media tools (e.g., Meltwater, Sprinklr, Hootsuite, etc.); knowledge of Sprinklr is a plus
• Understanding of measurement and analytics of social media and website content
• MS Office — Word, PowerPoint, Excel
• Ability to work as part of an agile team; independent and showing flexibility during peak times
• Project management skills
• Strong data-analytical and problem-solving skills and the ability to translate data into actionable business insights
• Strong data visualization skills
• Knowledge of social and digital media research & analytics
• Proven ability to oversee multi-channel marketing campaigns, from concept to completion, aligning with business goals.
• Organization and prioritization strong organizational skills for multitasking with precision.
• Business acumen: In-depth understanding of our company's landscape and strategic priorities.
• Communication: Exceptional written and oral communication skills, conveying complex ideas effectively.
• Analytical and critical thinking: Proficiency in analytical thinking and creative problem-solving.
• Networking, teamwork, and stakeholder management: Skilled in building relationships with internal and external stakeholders.
• Data Analytics and visualization: Experience with tools like PowerBI, Tableau, Adobe Analytics, and Google Analytics.
• Creative problem solving: Ability to innovate solutions bridging BMC expectations and GDS capabilities.
• Stakeholder feedback: Skill in collecting and applying stakeholder feedback for campaign enhancements.
• Team leadership: A motivational team player, adaptable during peak periods.
• Research and market insights: Ability to conduct thorough market research and competitor analysis to inform campaign strategies, identify trends, and provide data-driven insights to support decision-making.

To qualify for the role, you must have

• Digital marketing, social media experience
• Through knowledge about the content pattern and technical acquaintance with various social media sites such as LinkedIn, Twitter, SlideShare, Facebook, Instagram
• Social media analytics experience
• Experience in working within a B2B brand
• Experience with key topics emerging in the consultancy and digital landscape
• Education: Bachelor's degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.

Ideally, you’ll also have

• Prior experience in B2B Brand & Marketing settings.
• Track record of event execution, B2B brand exposure, and project management.
• Familiarity with digital marketing analytics and bridging expectations with capabilities.

Technologies and Tools

• MS Office — Word, PowerPoint, Excel
• Social media tools – Sprinklr, Hootsuite, Brandwatch, Meltwater
• Microsoft Office Suite (Excel, PowerPoint)
• Adobe web platforms
• Analytics tools
• Knowledge of email marketing tools is a plus
• Knowledge of SEO is a plus
• Data visualization tools
• Experience in dashboard creation (Tableau, Power BI) is a plus

What we look for

• Ability to work as part of an agile team; independent and showing flexibility during peak times
• Ability to think critically, analyze information, and make actionable recommendations
• Meticulous attention to detail, organized, and strong project management skills
• Lifetime learner
• Creative problem solving
• Organization and prioritization
• Business acumen
• Analytical and critical thinking
• Exceptional written and oral communication skills

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.