Citi Group Database Marketing Sr Analyst 

United States, Texas 

846853506

The primary focus of the Database Marketing Lead Analyst is directly contributing to the execution, automation, and maintenance of marketing campaigns for Citi Retail Services. They will have the opportunity to perform a wide variety of functions, including:

• Identify, segment, and automate campaign populations across multiple delivery channels (e.g., direct mail, email, statement, etc.)

• Debug, resolve and troubleshoot SAS and SQL code in an efficient manner in support of campaign delivery within specified project timelines

• Learn and leverage Citi’s proprietary campaign automation tool to execute campaigns

Key Responsibilities:

• Coding and execution of marketing campaigns using Citi’s proprietary campaign execution tool

• Utilize scheduling tools in an effort to automate standard routines/activities to enhance department efficiencies while improving department operations

• Perform requirements analysis and provide recommendations to business contacts regarding infrastructure, operating guidelines and procedures, and audit and business reporting

• Execution of database concepts, mainframe, and related systems in development of new processes

• Maintain a close working relationship across various functional areas including Marketing, Risk, Credit Policy, and Decision Management

Qualifications:

The ideal candidate has a proven history connecting programming with the execution of marketing campaigns. They are a nimble thinker, fast learner, and solutions-oriented collaborator. They thrive in an independent contributor role, highly analytical, proactive, and provides cross functional leadership.

• 3-5 years of experience in Project Management and Database Marketing

• B.S. or B.A. preferably in a math or computer science related field

• Experience with SQL or other relevant tools

• Experience with SAS

• Experience with Unix and mainframe processing platforms

• Strong collaboration skills and ability to influence cross-functional partners without direct authority

• Experience using marketing data and analytics

• Excellent verbal and written communication skills

• Extremely rigorous attention to detail

• Practical problem solving and strategic thinking

• Prior experience with Acxiom Gemini/Encompass or other campaign management software is desirable

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

View the " " poster. View the .

View the .

View the