Citi Group VP Database Marketing Lead Analyst 

United States, District of Columbia, Washington 

843741236

Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. The DB Marketing Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization.

The Key Responsibilities include:

Organizational Scope, Accountability & Strategic Leadership

• Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.

• Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.

• Provide insight driven recommendations to optimize strategies and enhance operational process components.

Knowledge

• Working knowledge of multi-channel, customer centric marketing techniques.

• Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.

• Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

• Hands on Work coding within the Citi Marketing Platform, Proprietary system hosted by a 3rd Party Vendor. Full knowledge must be gained of platform environments, data and ecosystem.

Influence / Collaboration

• Interacts with cross-functional areas at the Functional Specialty level.

• Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.

• Direct Oversight of List Processing Vendor team to support successful campaign execution.

• Direct working relationship with In Business Control team for monthly Control monitoring and testing

• Strong Collaboration, acting as an internal consultant with campaign design and requirements

• Active participation in Strategy meetings and daily Scrums

Judgment / Decision Making

• Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.

• Works with considerable latitude for decision making in setting priorities under area of responsibility

• Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.

Requirements

• 6-10 years of experience in a digital or database marketing role, preferably in financial services.

• 6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.

• Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.

• Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.

• Experience with consumer lending or 3rd party marketing preferred.

• Experience with digital marketing and vendor management preferred.

• Acumen working in a technical environment to solve business related problems.

• SQL required and SAS experience is a plus.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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