Citi Group Global Marketing Lead Analyst - C13 NEW YORK 

United States, New York, New York 

833792342

Responsibilities:
The successful candidate will be responsible for the development and management of key global programs as well as the day-to-day project tasks associated with them. They will be required to:

• Work as an integral part of the CCB global marketing team to support defined marketing priorities
• Serve as a trusted advisor to senior executives including Global Head of Marketing, Industry Heads and other key stakeholders to align marketing initiatives with strategic priorities
• Identify trends, opportunities, and competitive positioning of different industries that CCB supports
• Design, develop and implement global marketing campaigns and programs (digital & traditional) to drive business impact, with a particular focus on industry trends and insights
• Ensure global consistency in marketing messages while coordinating with regional teams to tailor materials and campaigns for local audiences
• Develop high-quality and compelling content and assets to assist client-facing teams to grow the business
• Create internal and external awareness of campaigns, events and initiatives
• Work closely with internal terms such as Legal, Compliance, Product and cluster stakeholders to ensure all marketing materials meet regulatory and business requirements
• Maintain meticulous oversight of marketing processes, documentation, and approval workflow
• Prepare marketing updates and other performance reviews
• Appropriately assess risk, demonstrating particular consideration for the firm's reputation and safeguarding Citi and its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Education and Qualifications:

• 6-10 years of experience in marketing or advertising
• Experience with marketing platforms such as Salesforce, Salesforce Marketing Cloud and Seismic
• Bachelor's/University degree, Master's degree preferred

Key Skills and Competencies:

• Diplomacy skills to effectively guide and influence senior stakeholders and colleagues from diverse departments and backgrounds to build relationships and foster collaboration
• Exceptional communicator, both verbally and in writing
• Analytical and creative thinker with excellent problem-solving skills
• Strong work ethic and ability to thrive in fast-paced environment
• Highly effective at getting things done and managing competing priorities
• Data-driven approach with ability to leverage insights for decision-making
• Flexible, positive attitude with a global mindset, adaptable to different cultures and business requirements
• Openness to take on new challenges as the role and responsibilities evolve over time
  

Anticipated Posting Close Date: