Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
- Develop solution-oriented content that highlights BMC AMI Cloud’s value proposition, differentiation, and key features, targeting enterprise IT buyers, security teams, and cloud architects.
- Lead the launch process for solutions and products, including content creation, analyst outreach, and enablement of sales and customer success teams.
- Create and deliver engaging presentations, webinars, product demos, and other marketing materials for internal teams, customers, partners, and industry events.
- Work with analysts and PR teams to ensure strong market positioning and visibility for BMC AMI Cloud.
- Serve as a subject matter expert (SME), articulating business benefits, use cases, and key features of BMC AMI Cloud solutions.
- Develop a deep understanding of customer challenges through market interactions, research, and feedback to ensure relevant content and messaging.
- Analyze the competitive landscape to identify opportunities for differentiation and strengthen BMC’s competitive position.
- Drive go-to-market execution for our solutions, influencing target market prioritization and buyer segmentation.
- Develop and support the full customer adoption lifecycle with marketing content, including presentations, white papers, solution briefs, demo scripts, ROI models, videos, and competitive materials.
- Build cross-functional partnerships to support strategic decision-making across the organization.
- Represent BMC at trade shows, conferences, and thought leadership forums to build brand awareness and credibility.
- Engage with technology partners to drive integration and go-to-market synergies that expand growth and provide a competitive advantage.
To ensure you’re set up for success, you will bring the following skillset & experience:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field (MBA preferred).
- 8+ years of experience in solutions marketing, product marketing, or GTM strategy in enterprise software, preferably in cloud storage, object storage, mainframe, or cybersecurity.
- Strong technical acumen with the ability to translate complex technical concepts into compelling marketing narratives.
- Exceptional written and verbal communication skills, with experience creating presentations, white papers, videos, and digital content.
- Strong ability to collaborate across functions, influence stakeholders, and drive cross-functional alignment.