Netflix Import Planning Manager - APAC 

Singapore, Singapore 

822989606

STRATEGIC PARTNERSHIP

• Build strong working relationships with key Marketing stakeholders in export markets across UCAN, LATAM and EMEA.

• Inform upstream strategy for import title campaigns, acting as pan-APAC campaign lead during early strategic development - responsible for voicing the perspective & needs of APAC markets, as relates to campaign strategy, positioning, the creative suite and/or scheduling.

• In close partnership with campaign lead(s) in the home market, provide regional input into campaign briefs - setting campaigns up for success to resonate in APAC.

IMPORT CAMPAIGN HUB

• Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.

• Proactively seek to understand APAC market strategies, nuances and ambitions for import campaigns, ensuring that campaign lead(s) in the home market are aware of, and aligned with, this information.

• Throughout campaign development and rollout, focus on strategic and creative efficiency across APAC: identifying great ideas that can scale and being able to socialise, absorb, organise, and address cross-functional feedback for the benefit of campaign lead(s) in the home market.

• Maintain an overview of global core campaign ideas and champion the opt-in and/or execution of those ideas within APAC.

• Strong understanding of import campaign execution in region, which can be consolidated & communicated to regional partners, e.g. Content & MarComms LT.

REGIONAL MARKETING HUB

• Strong APAC IQ/EQ, ability to distill the complexities of the region ex-APAC.

• Full knowledge of the global content slate & key business initiatives.

• Holistic purview on APAC market strategies, nuances, and ambitions for new/ongoing slate initiatives alongside broader business initiatives.

• Strong understanding of non-single-title project execution in region, which can be consolidated & communicated to regional partners / LT.

• Lead, distill, and socialize project inspiration, performance, and learnings.

REGIONAL CENTREPOINT FOR BRAND, ADS, GAMING & PRODUCT MARKETING

• Regional point person for centralized Brand initiative input & comms.

• Regional leadership of Product Mktg comms & partnership with Ads team.

• Proactive approach in Gaming oversight for the region.

• Pan-APAC Marketing lead for live programming initiatives.

• Pan-APAC Marketing lead for global initiatives (e.g. TUDUM, Geeked Week).

TITLE & CAMPAIGN ANALYSIS

• Through long-lead planning, proactively identify titles for APAC import and socialise title-specific detail to best equip teams for decision-making and budget allocation.

• Lead, distill and socialise import campaign performance and learnings.

WORKFLOW OPTIMISATION

• Seek innovation opportunities in the way that we work cross-functionally on import campaigns by identifying new workflows to bring optimisations and efficiencies.