JPMorgan Head Payments Marketing - EMEA 

United Kingdom, England, London 

821283001

Job Responsibilities:

• Develop Regional Marketing Strategy: Create and oversee the execution of a comprehensive marketing strategy tailored to the unique needs and characteristics of the EMEA market, aligned with overall business objectives.
• Team Leadership: Manage and mentor both a direct and a functional matrixed team of marketing professionals – providing guidance, support, and direction to ensure the successful implementation of marketing programs and campaigns.
• Brand Management: Oversee brand positioning and messaging across all marketing channels, ensuring consistency and alignment with brand standards.
• Market Analysis: Partner with analytics & business management teams to conduct thorough market analysis to identify opportunities, trends, and competitive threats within the EMEA region, providing insights to inform strategic decision-making.
• Campaign Management: Ensure campaigns and initiatives are equipped with the appropriate marketing mix and client-centric messaging to effectively reach target audiences and stimulate funnel expansion.
• Partnership Development: Collaborate with regional leadership, sales teams and channel partners to develop joint marketing programs and initiatives to support business growth and expansion within the region.
• Performance Measurement: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing programs, tracking and analyzing results to optimize future efforts.
• Budget Management: Manage marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives within budgetary constraints.

Required Qualifications & Skills:

• Marketing Experience: Extensive experience in marketing preferably in the Payments industry, technology or other B2B sectors.
• Strategic Thinking: Strong strategic planning and execution skills, with a demonstrated ability to develop and implement marketing strategies that drive business growth and achieve objectives.
• Leadership Abilities: Proven leadership and team management capabilities, with experience leading and motivating cross-functional teams in a fast-paced, dynamic environment.
• EMEA Market Knowledge: In-depth understanding of the EMEA market landscape, including cultural, economic, and regulatory factors, with experience working across multiple countries and regions within EMEA.
• Analytical Skills: Proficiency in data analysis and interpretation, with the ability to leverage data-driven insights to inform decision-making and optimize marketing performance.
• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate with internal stakeholders, external partners, and customers across diverse cultural and linguistic backgrounds.
• Results Orientation: Track record of driving measurable results and achieving marketing objectives, with a focus on ROI and performance metrics.
• Relationship Management: Foster strong relationships and effectively manage stakeholders in a matrixed environment to drive collaboration, alignment, and successful project outcomes.
• Education: A bachelor’s degree in marketing, business administration, or a related field is required. A Master’s Degree or any additional qualifications or certifications is considered a plus.