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Capital One Principal Associate Public Relations Corporate Communications 
United States, Virginia, Arlington 
798765667

26.06.2024
Center 1 (19052), United States of America, McLean, Virginia Principal Associate, Public Relations, Corporate Communications


ABOUT THE ROLE:

This position requires exceptional written, verbal, and presentation skills; solid understanding of and experience working with earned and paid media; experience with influencer identification and management; experience leading projects and teams to meet business objectives; and the ability to build trusted relationships with internal and external stakeholders while operating in a fast-paced, matrixed environment. This position also requires a self-starter with the ability to lean into white space and adapt to change quickly.

Deliver and execute integrated communications strategies, including paid, earned, shared, and owned media

  • Determine when to incorporate earned and paid media, influencer relations, speaking engagement, and experiential and content components into campaigns

  • Draft effective communications materials, including strategic plans, announcements, leader talking points and remarks, and other communications for various audiences

  • Identify earned media opportunities that support business objectives and coordinate outreach, leveraging contacts and building relationships to ensure media coverage across a range of verticals

  • Build relationships with influencers and manage content that can be adapted and shared across a variety of internal and external channels

  • Work with partners (e.g., Marketing, Product, Tech) to plan and execute integrated campaigns that promote Capital One’s tech journey and tech-forward products

  • Partner closely with PR agency and vendors to execute strategies

Provide strategic counsel by sharing industry insights and relevant trends to inform strategies

  • Work closely and engage with key stakeholders to build trusted relationships

  • Maintain expert knowledge of tech at Capital One, including: trends, competitors, and related campaigns and activations

  • Identify themes, topics and content that resonate with target audiences and meet business objectives

  • Assess risks and potential communications problems and provide proactive solutions

Support research, measurement and analytical work to drive communications strategies

  • Leverage data and insights to inform and measure success of narratives and influence programming

Contribute to Capital One enterprise communications

  • Partner with Corporate Communications team members to ensure a well-managed communications approach

  • Connect the dots between Line of Business priorities and the broader enterprise to drive efficiencies and create value for our business partners

  • Identify ways to enhance Capital One’s reputation, ensuring all efforts reflect and bolster the enterprise

BASIC QUALIFICATIONS

  • Bachelor’s degree or military experience

  • At least 4 years of public relations experience

PREFERRED QUALIFICATIONS

  • At least 4 years of experience managing media relations

  • At least 3 years of experience managing multiple projects simultaneously

  • At least 2 years of experience working in tech communications

  • At least 2 years of experience presenting work to clients and/or executives

  • At least 1 year of experience measuring the impact and value of campaigns

New York City (Hybrid On-Site): $103,900 - $118,600 for Principal Communications AssocThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.