Drive revenue marketing strategy through Partners in Canada and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth.
Create world-class co-marketing programs that scale lead generation and brand awareness. Own the systems and reporting will be required to scale and correctly attribute partners' contributions and program ROI. - Drive new merchant acquisition by developing a data driven, integrated annual partner marketing plan to exceed business objectives.
Foster cross-functional collaboration and support with, but not limited to, Sales, Relationship Managers, Business Development, Communications, Operations, Channel Partners, and Data Analytics
Focus on the conversion funnel to relentlessly optimize placement and performance to drive new growth, engage current clients and retain likely-to-churn merchants, through appropriate campaigns that serve each segment of funnel.
Creative, out-of-the-box thinking to develop and execute multi-channel acquisition strategy via partners through world-class, client facing content, events, webinars, landing pages, direct mail, and campaign collateral that provide partners with the means to drive leads back to Chase.
Leverage partner profitability and profit potential to identify, quantify, and prioritize opportunities by partner. Segment partners into tiers that identify the appropriate level of marketing support for each tier.
Socialize program strategy, calendar of marketing activities, and campaign performance to key stakeholders internally and externally.
Be an expert in our partners and their needs, representing the voice of our partner to cross-functional teams, while influencing our partners by representing the voice of Chase.
Required Experience
5+ years of experience in B2B Partner / Channel Marketing; prior experience in Payments, E-commerce, Financial Services, and Retail preferred.
5+ years of marketing experience driving ROI-based B2B marketing programs.
Demonstrated experience utilizing data-driven approaches to develop strategy from the ground up for customer acquisition and engagement via partner channels
Strong strategic marketing and creative thinking capabilities to connect the Chase benefits to partner and merchants’ needs
Strong emotional intelligence that drives respect and trust amongst peers and cross-functional teams, to build collaborative relationships with business stakeholders and to influence effectively across different partners and teams.
Proven effectiveness in presenting and influencing at the executive level and driving results in a fast-paced and constantly changing environment.
Self-motivated with strong organizational skills, attention to detail and analytical aptitude
Ability to navigate a highly complex organization with ease
Strong project management skills and ability to handle multiple projects simultaneously
Passionate, highly collaborative and calm under pressure to manage rapidly changing priorities
Strong sense of ownership with commitment to delivering high-quality communications under pressure and tight deadlines