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Responsibilities:
6 to 10 years of working experience in similar roles.
Deliver strategic recommendations to drive account growth for the Citi Retail Services business through understanding the competitive landscape and optimizing existing channels
Manage go-to-market strategies for new initiatives related to channel expansion, capability development, and funnel optimization from inception through delivery
Collaborate with business partners to identify efficiencies and improve effectiveness across acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities
Maintain an extreme focus to detail while managing marketing campaigns across multiple channels (both internal and external sites) that attract new customers and engage recently acquired customers
Make decisions and recommendations based on analytics
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Qualifications:
6-10 years of experience in business, particularly in digital marketing
Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
Comfortable in ambiguous situations, self-starter and self-learner
Comfortable operating in a highly matrixed, complex environment
Strong sense of accountability and decisiveness in a strong work ethic culture
Highly organized, detail-oriented, energetic, positive, resourceful, and proactive
Education:
Bachelor’s/University degree
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Anticipated Posting Close Date:
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