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Citi Group VP Partner Marketing Account Growth 
United States, Illinois 
392076867

25.06.2024


Responsibilities:

  • Deliver strategic recommendations to drive account growth for the Citi Retail Services business through understanding the competitive landscape and optimizing existing channels
  • Manage go-to-market strategies for new initiatives related to channel expansion, capability development, and funnel optimization from inception through delivery
  • Collaborate with business partners to identify efficiencies and improve effectiveness across acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities
  • Maintain an extreme focus to detail while managing marketing campaigns across multiple channels (both internal and external sites) that attract new customers and engage recently acquired customers
  • Make decisions and recommendations based on analytics
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency


Qualifications:

  • 6-10 years of experience in business, particularly in digital marketing
  • Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
  • Exemplary communication and presentation skills, with ability to partner effectively and influence key decisions across various levels of the organization
  • Exceptional interpersonal, relationship, and influence management skills that allow for close partnerships with many different constituents, internal and external
  • Partner-oriented mindset with ability to make strategic recommendations that deliver mutually beneficial outcomes for Citi and our partners
  • Comfortable in ambiguous situations, self-starter and self-learner
  • Comfortable operating in a highly matrixed, complex environment
  • Strong sense of accountability and decisiveness in a strong work ethic culture
  • Highly organized, detail-oriented, energetic, positive, resourceful, and proactive


Education:

  • Bachelor’s/University degree


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Marketing Program Management

Full timeWilmington Delaware United States$114,720.00 - $172,080.00


Anticipated Posting Close Date:

May 03, 2024

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