Boston Scientific Product Manager - Electrophysiology 

Australia, New South Wales, Sydney 

767909248

Planning and Analysis:

• Franchise/product responsibility for developing competitive strategy and product analysis by performing regular market analysis to stay ahead of industry trends and competitor activities and make informed decisions on product/portfolio optimisation.
• Define and track key performance indicators (KPIs) to measure product success and identify areas for improvement.
• Work with FP&A partner to conduct financial analysis to assess the viability and profitability of product initiatives and how any profit/loss is impacted by consignment, rebates, contracts.
• Work with marketing manager to develop and maintain franchise marketing budget (including programs, promotion, advertising, etc.)

Product / Market Management:

• Develop and communicate a clear product vision and strategy that is aligned to business objectives.
• End to end product life cycle management, from launch through growth, maturity and decline, including regulatory, supply chain, reimbursement and product training.
• Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction.
• Create compelling sales collaterals, product education, and marketing tools for sales enablement, working with global marketing partners where needed.
• Defines and executes professional conference strategies and tactics for franchise/products.
• Develops creative approaches to market both new and existing products.

Market Development:

• Identify industry and clinical trends through active engagement with customers to gather detailed insights that can inform product strategies for maximum results.
• Supports field execution of marketing programs through active presence in the field, including educational programs, working with entire Electrophysiology team.
• Develop and implement customer journey maps to identify and address pain points throughout the customer lifecycle.
• Identify “Value beyond the device” opportunities and tactics and implement in conjunction with sales teams, corporate accounts and BSC leadership.
• Work with HEGA team in creating reimbursement strategies.

Building and Maintaining Relationships:

• Identifies and develops relationships with external key customers and partners to understand their needs, challenges, and feedback.
• Collaborate closely with sales, marketing, and customer support teams to ensure successful product launches and customer satisfaction.
• Develop internal support structure and relationships with all members of the Electrophysiology and wider Rhythm Management team and internal stakeholders including clinical, regulatory, demand planning.
• Develops and maintains relationships with key product owners regionally and globally including but not limited to Marketing, Medical Education and Demand Planning.

SKILLS AND QUALIFICATIONS

• 5+ years medical device marketing experience including leading new product launches and the different elements needed for gold standard launches.
• EP experience and knowledge highly regarded.
• Degree qualified, preferably in Marketing, Engineering highly regarded.
• Experience in developing, implementing, and running Physician training and education, including peer to peer type events.
• Digital marketing experience desirable (including experience with Salesforce)
• Proven experience as a team player with a winning attitude.
• Excellent written & verbal communication skills.
• Advanced knowledge of Microsoft 365 Suite including PowerPoint and Excel.

Stays up to date in area of expertise (marketing)
and demonstrates use of that knowledge to successfully achieve goals and objectives.

Identifies internal / external customer needs and ensures the effective delivery of high-quality solutions, products and services that meet or exceed customer expectations. Able to balance and meet compliance and commercial requirements.

Pursues all assignments and projects until completion. Follows through on assignments to ensure successful completion.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.