Analyst Relations is a strategic function that works with industry analysts and influencers that:
· advise end-user technology buyers on vendor selection and IT strategy
· track competitive intelligence, market share/growth, and make forecasts
· influence media and investors, helping shape public perception
RESPONSIBILITIES
· Understands and participates in the planning process with team members for the market and portfolio of the team Can proactively manage own tasks, own time and highlight areas for help to be accountable to deliver high quality, on- time work
· Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.
· Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.
· Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
· Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.
ROLE DETAILS
· Expert project management and problem-solving skills
· The ability to manage multiple simultaneous projects and manage multiple stakeholders, internal and external to IBM
· To be able to collaborate with Sales teams and suggest creative ways of engaging analysts to influence client decisions
· Strong attention to detail, you chase tasks until completion and always follow-up with urgency
· Great communication skills, more importantly you know when to listen and when to lead
· A desire to grow in the Analyst Relations profession and learn from the industry’s best talent
· Established 101 knowledge of specific market. Demonstrates understanding of specific IBM offerings and differentiation
REQUIRED PROFESSIONAL & TECHNICAL EXPERTISE
· Bachelor’s Degree
· 3+ year professional experience
PREFERRED PROFESSIONAL & TECHNICAL EXPERTISE
· MBA or other advanced degree
· 3+ years’ professional experience
· Experience working in the enterprise technology industry
