Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. - Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. - Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. - Submit and maintain requirements briefs to ensure flawless execution of campaigns.