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Apple Growth Marketing Engagement & Retention Manager Apple Services United States, New York, New York 757546381
21.04.2025
Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. - Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. - Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. - Submit and maintain requirements briefs to ensure flawless execution of campaigns.
- 5-8 years experience leading lifecycle marketing programs, ideally in the financial services, or digital payments spaces, with demonstrated success achieving growth goals of user engagement and retention.
- Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
- Strong project management capability with exceptional attention to detail.
- Possess deep understanding of A/B testing and data driven optimization marketing.
- Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
- Deep understanding of messaging platforms, now how to use them to deliver exceptional customer experiences through communications that are timely, helpful, and relevant.
- You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
- Bachelor’s degree required.
- Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
- Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
- Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
- Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
- Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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