Job Purpose:
In the role ofChannel Marketing Manager, you
Your key responsibilities will be to:
- Define and implement targets and action plans for communication via our retail partners, including a detailed timeline and strategic approach.
- Oversee and coordinate all in-store and digital marketing initiatives within the designated channel.
- Ensure best online visibility and user experience on retailer websites by presenting products and campaigns compellingly and providing relevant content to the retailers to drive conversion.
- Event planning and coordination in collaboration with internal and external stakeholders.
- Event evaluation and follow up with internal presentations to key stakeholders.
- Collaborate closely with the rest of the Marketing and Sales team to set goals and develop activation plans, designing and implementing strategies to enhance Sony's sales with assigned business partners.
- Work with cross-functional teams in both Nordics and Sony Europe to implement and ensure compliance with product communication strategies for achieving desired outcomes.
- Communicate effectively with all internal and external stakeholders and achieve targets consistently.
- Follow up on results, create engaging presentations and present internally to relevant Sony stakeholders.
What is Sony looking for?
- A university degree in a relevant field that aligns with the role.
- Proficiency in business English, both spoken and written.
- A minimum of 3 years of experience in Digital Marketing within the retail sector—experience in Sales or Marketing is a plus.
- Strong project manager and coordination skills with a structured approach
- Strong analytical skills with a keen eye for details, driven by facts and figures.
- A commercially driven mindset with a self-motivated approach and effective negotiation skills.
- Proficient in Microsoft Office, CRM, and other relevant information systems.
- Experience in asset creation (E.g. Adobe Photoshop), content management, and user experience is highly valued.
- A proactive attitude that drives results.