Philips Senior Marketing Manager 

Kenya, Nairobi County 

736563418

Senior Marketing Manager

In this role, you have the opportunity to

• Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
• Own a core and leading business;

You are responsible for

Manages top and bottom line of the CO( China commercial) for the BG/category( Business Group)

• Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/ PWF/supply/stock
• Initiates corrective actions where necessary

• Runs the business planning cycle of the CO for the BG/ category

• Owns the business planning and review cycle (AOP/RoFo, etc.)
• Creates and executes BMC and CO LMAP (in line with BG marketing strategy, covering relevant categories, incl. A&P).
• Drives One Page Strategy translated into specific account plans
• Responsible for PWF management, plan and execute CCC plans successfully
• Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category
• Drives effective business planning to achieve better execution and results
• Translate together with Sales and Integrated Marketing Communication annual business plans into Quarterly and Monthly activity/account plans.
• Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)
• Deploy best in class marketing analysis (mkt share analysis, competition analysis ….) and define fact based corrective action based on analysis.

• Owns the local market introduction process per proposition

• Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines
• Owns CO activation budget for the BG/category (A&P/Margin)
• Supports account team planning where required

• Acts as prime interface to BG/category Marketing Managers

• Tracks sales, market shares and margins. Responsible for GFK analysis of own market
• Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices
• Functions as lead country on certain initiatives by providing direct input to category

To succeed in this role, you should have the following skills and experience

• Min.10 years of business experience, in Marketing and preferably has some experience with sales
• University level above preferably with business/strategic marketing direction
• Familiar with product market introductions
• Background in fast moving, or cosmetics
• Ideally have worked in multiple categories in Marketing roles within country or BU organizations
• Ability to run P&L
• Strong leadership
• Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

• A professional but fun workplace, A healthy work-life balance environment;