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Intuit Sales Funnel Manager 
United States, California, San Diego 
7325103

05.09.2025
Responsibilities
  • Develop and implement effective sales funnel strategies tailored to various target audiences and objectives.
  • Map out the customer journey to identify touchpoints, pain points, and opportunities for optimization in content, design, and operational processes.
  • Create funnel wireframes, layouts, or flowcharts to visualize the sales process, ensuring scalability and efficiency.
  • Collaborate with sales leadership to align funnel strategy with long-term revenue and go-to-market goals, including potential account-based or product-led sales motions.
  • Build and manage multiple sales funnels, including opt-in pages, sales pages, webinars, checkout processes, and follow-up automation.
  • Utilize funnel-building tools and software to craft seamless workflows.
  • Work with internal or external resources to produce compelling content, copy, graphics, and assets for each stage of the funnel.
  • Ensure funnels are designed to support future sales models by incorporating lead scoring, sales-readiness indicators, and scalable hand-off points to eventual sales teams.
  • Monitor the performance of funnels, tracking metrics like lead conversion rates, bounce rates, click-through rates (CTR), and revenue per lead.
  • Conduct A/B testing for various funnel components, such as headlines, CTAs, page design, offers, and email sequences, to improve results.
  • Analyze data and feedback to continuously optimize sales funnels for higher conversion rates.
  • Use CRO insights to inform future sales enablement strategies and influence sales team workflows and playbooks.
  • Develop scalable lead management and nurturing processes that align with long-term sales pipeline development.
  • Partner with sales or business development functions to define lead qualification criteria, enabling eventual sales follow-up and conversion.
  • Support enriched data strategies and segmentation to facilitate revenue attribution, lead prioritization, and forecasting.
  • Play a key role in shaping the future sales plan and job code associated with this role.
  • Participate in sales strategy discussions to help define quota design, performance metrics, and compensation alignment.
  • Prepare for a transition to a quota-influencing or quota-carrying role as business maturity and funnel performance evolve.
Qualifications
  • 10+ years of proven experience building and optimizing high-performing sales or marketing funnels.
  • Deep understanding of the customer journey, lead generation, and conversion optimization.
  • Experience with funnel-building tools and marketing automation platforms.
  • Strong collaboration and communication skills across cross-functional teams.
  • Background in sales operations, sales enablement, or sales/marketing hybrid roles preferred.
  • Experience with quota-influencing activities or direct revenue accountability preferred.
  • Familiarity with hybrid go-to-market strategies including PLG, ABM, or inside sales preferred.