Truist Social Media Consultant 

United States, North Carolina, Charlotte 

729843613

Regular or Temporary:

English (Required)

1st shift (United States of America)Build and execute social media campaigns that support brand and business goals and objectives. Develop recommendations for media plans, audience targeting, channel mix, creative, optimization, measurement and reporting to deliver best in class social media and/or influencer marketing executions.

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
1. Develop and execute social media and/or influencer marketing campaigns in alignment with enterprise and line of business strategies, goals and objectives.
2. Build content calendars, creative assets (includes production), paid and organic media plans, measurement and reporting for all active campaigns.
3. Create brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
4. Ensure brand visual and voice consistency across social media and/or influencer marketing executions, including multi-cultural campaigns.
5. Create actionable plans to evolve, grow and optimize channel presence and engagement.
6. Create recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
7. Build and maintain partnerships across marketing, as well as with social media channel and agency partners.
8. Support crisis and incident protocols response when needed, including listening, community management and copy writing.

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Four years of related experience or an equivalent combination of education and experience
3. In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4. Experience managing projects or project work streams and works as an Individual Contributor
5. Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction, and mentor less experienced teammates
8. Proficient in Excel and PowerPoint
9. Expertise with social media channels and ad manager platforms including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, Twitter, YouTube, Tik Tok, etc.

Preferred Qualifications:
1. Financial services or related industry experience
2. Integrated marketing and/or digital marketing experience
3. Experience with delivering national social media and/or influencer marketing campaigns

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.