Monday Lifecycle Marketing Manager – Retention & Churn Prevention 

Israel, Tel Aviv District, Tel Aviv-Yafo 

704934954

• Design and execute multi-channel campaigns (email, in-app, push, etc.) to re-engage inactive or at-risk users and encourage ongoing product usage.
• Build personalized journeys that address user friction, boost feature adoption, and improve time-to-value.
• Develop and optimize cancel/save flows, win-back programs, and retention milestones for both self-serve and sales-led users.
• Own the testing roadmap—A/B test flows, messaging, segmentation, and timing to constantly optimize impact.
• Collaborate with product, CS, and data teams to identify churn signals and create proactive user journeys that prevent drop-off.
• Analyze performance of lifecycle campaigns across the funnel and translate findings into insights and iterations.
• Contribute to cross-functional retention initiatives such as onboarding redesign, support workflows, or education touchpoints.

Why Join Us?

• Own a high-impact function with clear visibility and influence on business KPIs.
• Work cross-functionally with brilliant teammates in product, design, CS, and marketing.
• Use cutting-edge tools and automation platforms to bring your ideas to life.

• 3+ years in Lifecycle Marketing / CRM / Retention Marketing, preferably in a SaaS, PLG, or subscription business.
• Deep understanding of user segmentation, journey mapping, and behavioral triggers.
• Hands-on experience with tools like Braze, HubSpot, Iterable, Salesforce Marketing Cloud, or similar platforms.
• A data-driven thinker, comfortable pulling and analyzing lifecycle metrics with product or data teams.
• Experienced in managing multiple initiatives across users, teams, and channels.
• Excellent communicator and collaborator. You know how to rally stakeholders around a strategy and speak the language of product, design, and growth.

Here’s what you’ll be measured on:

• Churn Reduction - Decrease in churn rate among identified risk cohorts.
• Reactivation Rate - % of inactive users re-engaged after campaign outreach.
• Feature Adoption - Increase in usage of key product features post-journey.