Gett Retention Marketing Manager- Maternity Leave Replacement 

Israel, Tel Aviv District, Tel Aviv-Yafo 

832060180

This role combines technical expertise with marketing creativity, encompassing tasks such as building automations and surveys in
Braze

Key Responsibilities:

• Own and optimize the customer lifecycle communications for Gett’s B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
• Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
• Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
• Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
• Full ownership of the CRM platform usage (Braze), ensuring high deliverability, open and click rates, and minimizing unsubscribes.
• Analyze campaign performance and user behavior data to optimize messaging and identify opportunities for growth.
• Coordinate with cross-functional teams, including product, data, and creative, to implement timely and relevant communications.
• Act as the key retention marketing contact for stakeholders, ensuring alignment on priorities and compliance with data and legal guidelines.
• Balance technical execution and creative input to deliver high-quality, personalized communication that resonates with customers.

• 3+ years of hands-on experience in CRM/ Retention marketing / Life cycle marketing manager roles within a B2C environment - Must
• Proven expertise in Braze, with deep knowledge of marketing automation, segmentation, and lifecycle management - Must
• Strong Hebrew writing skills with the ability to produce clear, accurate, and marketing-focused content - Must
• Strong understanding of customer lifecycle principles, including retention, reactivation, and churn prevention
• Experience creating and managing marketing content briefs, working with creative teams
• Technical skills with CRM platforms, HTML, SQL are advantage
• Familiarity with email marketing best practices and automation workflows
• Analytical mindset with the ability to derive insights and optimize campaigns accordingly
• Excellent communication and organizational skills, able to juggle technical and creative tasks
• Fluent in Hebrew and English, spoken and written
• Ability to work effectively in a fast-paced, deadline-driven environment and collaborate across departments