Purpose & Overall Relevance for the Organization:
To build up a profitable business with Franchise customers in line with our brand values and marketing objectives thus developing an independent pillar of wholesale business and increasing share of „controlled distribution“.
- Responsible for the franchise p&l channel
- Set objectives, strategies, tactics and business plans in the market
- Relationship management with existing Franchise customers
- Collaboration with Real State in negotiation with developers and searching of new localities for new stores
- To develop Franchise strategy and to increase a Franchise business model serving the specific needs of Franchise customers with the support of the District Managers.
- Responsibility for forecasting of this sales group
- In coordination with the wholesale representatives teams (field & kkaa) ensure pre and re-order buying
- Review and approve the lay out for each new project
- Build and implement all reports to governance and control the Franchise business
- To build and develop a client portfolio as an entrepreneur, identifying Franchising opportunities and partners to support the Iberia Franchise expansion from 2009 to 2020
- Franchise project management (end-to-end approach, from acquisition of the strategically partner, finding locations, opening the Franchise store, delivery of products to marketing support activities)
- Work closely and cooperate with all direct reports and support Departments (Sales, Marketing, Logistic, IT and Finance) of the Company to facilitate Franchise channel’s needs
- Responsibility for managing of outstanding debts
- to staff most suitable persons in direct report positions in alignment with local HR
- to manage daily workload of subordinations setting personal objectives, targets, guidelines and assess all reports
- to develop the functional and social skills of direct reports on and off the job
- to ensure smooth cooperation of all direct reports along all interfaces
Key Internal Relationships:
- Marketing department, especially Trade Marketing Managers
- Sales department
- Store Development
- Real State
KPIs:
- Improve efficiency at Point of sales
- Retail space performance/quality
- Meet agreed timelines
- Retail KPI´S understanding and driving their continuous improvement
- Active coaching of store managers
Knowledge, Skills and Abilities:
- High analytical skills for strategy development, business planning decision planning
- Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills, people management
- High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
- Strong decision taking and determinationand shows high initiative and pragmatism to the business.
- Advanced MS Outlook, MS Excel, MS Word skills and advanced MS PowerPoint skills
- Advanced English Knowledge
- Creativity, proactivity and common sense
Requisite Education and Experience / Minimum Qualifications:
- University degree in business ideally with sales & marketing focus
- Functional: > 7 years’ experience in sales, marketing and / or consulting area
- Industry: consumer driven
- Exposure: trade marketing
- Fluent in English and Portuguese (oral and written)