About the RoleAs the Head of Paid Channels Technical Integration, you will orchestrate the integration of advanced advertising technologies across our paid marketing channels, such as Google, Meta, and TikTok. Reporting directly to the Sr Director of Global Marketing Channels, this role involves deep collaboration with both technical and business teams, driving projects from conception to full operational status. You will program manage the entire lifecycle of advertising technology projects, ensuring alignment with business goals and seamless implementation.
What You'll Do
- Lead the planning, execution, and management of performance marketing programs, focusing on the integration of new technologies and platforms.
- Collect and document detailed business requirements from stakeholders within marketing and applied science for new advertising technologies
- Act as the primary program manager, overseeing projects from inception through to successful deployment and operational stages.
- Ensure clear communication and collaboration across all teams involved, facilitating regular updates and adjustment of project scopes as necessary.
- Analyze campaign performance and project outcomes, providing detailed reports and insights to guide future strategy.
- Manage budgets and timelines, ensuring projects are delivered efficiently and within expected cost parameters.
- Maintain up-to-date knowledge of industry trends and technological advancements that could impact or enhance our advertising capabilities.
- Create and maintain a technical strategy for advanced advertising technologies that is aligned between marketing, applied science, and product teams.
Basic Qualifications- 7+ years experience in performance marketing, in a technical role
- Bachelor's degree in Marketing, Economics, or equivalent experience
- Strong expertise in collecting, analyzing, and detailing business requirements and transforming them into actionable project plans.
- Excellent organizational and project management skills, with experience managing cross-functional teams.
- Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making.
- High level of business acumen with an analytical approach
- A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
Preferred Qualifications- Advanced knowledge of advertising technologies, especially in mobile attribution platforms like Apple’s SKAdNetwork (SKAN) 4.0.
- Previous experience in a leadership role within technology-focused advertising environments.
For New York, NY-based roles: The base salary range for this role is USD$166,000 per year - USD$184,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$166,000 per year - USD$184,000 per year.