Uber Performance Marketing Manager Paid Channels Mobility 

United States, West Virginia 

752785126

What You'll Do

• Help build the paid channel strategy in collaboration with strategy & planning, operations, and Channel Excellence teams.
• Build tactical plans with campaign managers, setting the correct priorities for each market and enforcing a consistent approach to optimization and experimentation.
• Provide insights into how paid channels can address local marketing challenges, actively working with business stakeholders to understand their needs and coordinate joint projects.
• Proactively monitor and report on campaign performance and insights to internal and external stakeholders across business operations, acting as a bar raiser for all executional processes.
• Analyze consumer patterns such as app download trends, conversion rate, and competitor analysis to recognize media investment efficiency and advise on strategy.

• 5+ years experience in performance marketing, specifically in building multi-channel and cross-channel strategies.
• Direct experience managing end-to-end Paid channel campaigns, with proven success optimizing conversion and ROI, and a strong understanding of measurement, including incrementality.
• Bachelor's degree

• Experience working in ROAS performance marketing framework with familiarity with AdTech and incrementality measurement approaches.
• A clear technical background. Can comfortably discuss attribution, measurement, and campaign optimization principles across all relevant levers.
• Direct experience managing two or more Paid channels (SEM, Social, Programmatic Display, etc.) and reporting cross-channel results.
• Ability to analyze and structure data, turn data into insights, and insights into actions. Be able to clearly explain action plans in technical and non-technical environments.
• Has a well-rounded and personal view of performance marketing, and can turn large business problems into action plans for Paid channels.
• Strong communication skills with the ability to articulate clear plans and outcomes.
• Organized with the ability to establish and communicate priorities within a complex organization. Can create a roadmap, not just execute one.
• Experience owning large Performance Marketing budgets.

For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .