Philips Creative Excellence Srofficer 

Kenya, Nairobi County 

678291377

Creative Excellence Sr.officer

PRINCIPAL ACCOUNTABILITIES

• Responsible for content and customer engagement activations, utilize communication efficiency towards consumer to enhance brand preference.
• Responsible for social & e-commerce platform content marketing via shortvideo & livestream mechanism to achieve traffic & sales target.
• Managing and monitoring content performance and outcome of emerging channel campaigns, eg: Tiktok, Little Red Book, etc., drive content insights and learnings for the continuous improvement
• Drive the directions of content platform execution with analytical mindset, to achieve both content and business target.
• Deliver creatives and content corresponding to consumer& product insights. Identify content success metrics for different campaign objectives.
• Explore content best practices and use cases.
• Work closely with PH marketing teams including brand, media, e-commerce, insights etc. and relevant agency partners.

JOB REQUIREMENTS

• Bachelor’s degrees.
• 3+ years’ experience in digital marketing functions/ agencies/ top tier media platforms.
• Experienced in top tier content& commerce platforms (i.e. bytedance), deep understanding of platform operation& algorithm, as well as methodology of consumer transactions route all the way from content reach, engagement, and to conversion in the end.
• Spirit of collaboration.
• Communication skills in both Mandarin and English.