EY Associate Director Global Media Relations Social 

United Kingdom, England, London 

672732684

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; Media Relations; Social Media; Internal Communications & Employee Engagement; Corporate communications.

The ideal candidate is a polished professional with strong expertise in strategy, execution and senior-level stakeholder management, a critical component of the role. This role also needs to be someone who is proficient and confident in devising and delivering social media content including writing copy, social media briefs and strategy, and has experience of integrated communication marketing campaigns.

Your key responsibilities

• In collaboration with the relevant EY Consulting and SaT Marketing and leadership teams, take overall responsibility for leading the team that develops and implements measurable PR and social media strategies and plans in support of brand and business goals.
• Provide PR and social media counsel and support for strategic and high-profile campaigns, events and initiatives.
• Develop and manage key global executive platforms and spokesperson bench, positioning EY Global executives as experts on key industry issues and hot topics by leading the Consulting and SaT teams to deliver executive visibility plans, proactively identify opportunities for comment or pitching reports and placing op-eds/ comment pieces in the media.
• Develop impactful PR strategies, social programs and ideas that are provocative, shape the industry dialogue and drive the EY brand favourability.
• Increase the EY share of voice on Service Line strategic topics and themes in global media as well as on social media.
• Write, commission, edit or review blogs, op-eds, announcements, social media posts, etc; identify media opportunities; create measurement reports as needed.
• Work across time zones and communicate regularly with the EY global PR network, informing them of appropriate initiatives and briefing them where appropriate.
• Manage of roster of agencies and associated budgets and agency effectiveness.
• Act as a key business partner to EY Service Lines and Corporate Programs supporting on wider brand, marketing and communications strategy development and deployment.
• Lead key global campaigns and events as necessary working closely with program leads and marketing teams.
• Line-manage two associates, providing counsel and feedback to support development of a high performing team.
  

To qualify for the role you must have:

• Prior senior-level PR and social media experience working in-house or within an PR agency, with direct experience managing major international campaigns, including integrated social media strategies and content.
• Strong expertise in stakeholder management, and high aptitude for decisively identifying high-value activities while ensuring all stakeholders feel supported.
• Excellent teaming and relationship building skills and experience in influencing and working within a complex, matrix organisation.
• Solid people manager and team leader, with experience of building and creating high performing communications teams
• Willingness and ability to work independently or collaboratively and to have a clear sense of escalation needs and sense of urgency on issues or projects.
  

Ideally, you’ll also have

• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
• A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization.
• A passion for current affairs and business news and ideally have past experience of working within PR, social media and communications.

What we look for

The right candidate will have:

• Strong copy-writing skills with experience creating content for different audiences and different platforms.
• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
• A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization.
• A passion for current affairs and business news and ideally have past experience of working within global or regional PR, tech, social media and communications.

What we offer

As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.