EY Assistant Director - EY Global Social Media 

United Kingdom, England, London 

392687114

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; Media Relations; Social Media; Internal Communications & Employee Engagement; Corporate communications.

The role requires an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of strategic planning and practical execution. The individual will have the experience and positive attitude to take on challenges, manage multiple projects at once and manage and sell ideas to a diverse group of senior business stakeholders and brand, marketing and communications colleagues alike.

Your key responsibilities:

• Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
• Work closely with EY Global leaders and internal teams to develop an editorial strategy and work with the team to build content designed to grow and activate communities
• Act as a mentor and guide to global leaders, the media relations and social media team, and other stakeholders - advising on innovations, trending content and implementing programs
• Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences
• Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that senior management and team are kept abreast of issues/ concerns.
• Monitor, listen and respond to communities
• Develop and expand social communities and all social efforts.
• Support stakeholders and colleagues with design and creation of compelling content, taking the lead on the creation where possible
• Employ best practices for measuring the impact of social media campaigns
• Interact with PR, paid media and marketing teams and stakeholders
• Develop strong relationship with business stakeholders and brand, marketing and communications team to ultimately be considered a valued extended member of various teams
• Work across time zones and communicate regularly with the EY global PR network, to inform of upcoming initiatives
• Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports
• Continually act as an ambassador for BMC across all internal and external engagements

Skills and attributes for success

• Ability to advise on social media technologies and data-driven insights
• Drive to promote innovation in the social space and to sell ideas internally
• Outstanding organizational skills and the able to handle multiple projects simultaneously while meeting deadlines
• Ability to produce excellent, quick, clean and engaging copy under pressure
• Sub-editing/proof reading skills and ability to work to a style and brand guide
• Experience writing for web and social on mainstream channels
• Familiarity with Boolean search
• In-depth knowledge of social media platforms, their respective participants and deployment.
• An energetic, self-starter with a hands-on approach, able to juggle multiple projects with competing priorities, with a positive attitude and ability to generate results; demonstrate the potential to develop within the organization
• A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
• Experience in advising, managing and communicating with senior leadership on a day-to-day basis
• Ability to deliver quality output while working under pressure and appreciation for deadlines
• Cultural awareness and sensitivity
• Flexibility to adapt to rapidly changing situations

To qualify for the role, you must have:

• 5-10 years’ B2B social media experience – digital or social media agency expertise desired and in-house ideal
• People management experience including previous experience of directly managing senior stakeholders
• Proven ability to manage complex processes and/or projects at a global level
• Outstanding written and oral communications
• Strong digital media execution skills
• Experience managing internal support networks
• Experience working with a global brand

What we offer

As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial, and social well-being. Your recruiter can talk to you about the benefits available in your country. Here’s a snapshot of what we offer:

• Continuous learning : You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.