Philips Trade & Shopper Marketing Manager Maternity leave cover 

Czechia, Prague, Prague 

668915387

Trade & Shopper Marketing Manager (Maternity leave cover)

Key Responsibilities

• Develop Shopper Insights: Gain and apply a deep understanding of shopper behavior across different accounts.

• Annual T&SM Activation: Plan and execute annual trade and shopper marketing activations for key accounts.

• Product Listings: Develop and propose effective product listings per account, ensuring the right products are offered at the right price points.

• Strategic Account Planning: Collaborate with Key Account Managers (KAMs) to define and implement long-term strategic account plans.

• In-store Activation: Create impactful in-store materials designed to drive shopper engagement and sales.

• POSM Delivery: Ensure timely delivery of customized Point of Sale Materials (POSM) to enhance Philips' in-store and online visibility.

• Campaign Execution: Execute in-store/online activation campaigns, complementing consumer campaigns (ATL/BTL/Account Activation Synergy).

• KPIs & Performance Evaluation: Define and track KPIs for key marketing activities, evaluating their success and adjusting strategies as needed.

• Concept Sell Presentations: Prepare and present concept sell decks for key launches and projects, working closely with KAMs.

• Budget Management: Manage the A&P (Advertising & Promotion) budget, ensuring proper planning, tracking, and evaluation of spending.

• ROI Analysis: Assess the ROI of key promotions and propose improvements for future campaigns.

Education and Knowledge Requirements

• University-level education

• A minimum of 4 years of experience in Trade Marketing, Shopper Marketing, and/or Sales Account roles

• Experience in FMCG channel is required

• Working with Online and/or Drug channel is an advantage

• Strong negotiation, communication, and analytical skills, with the ability to interpret data effectively

• Proficiency in English

• Czech/Slovak native language is required

• Exceptional presentation and communication skills

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